SNS Seminars Attended by Approximately 500 People Annually: Breaking Away from Kagoshima's "Lowest SNS Literacy" - Popular Skill-Enhancement Seminars for Female Business Owners Expand Across Prefecture, From Full House in Kanoya to Kirishima

A scene from the seminar in Kanoya City.

In Kagoshima Prefecture, efforts to support female business owners in utilizing social media are expanding.

"Emcon Seminar" is a popular seminar that has grown to attract nearly 500 participants annually, focusing on learning the basic concepts and usage of SNS, primarily Instagram. Until now, these seminars were held only in Kagoshima City, but with a desire to convey the appeal of SNS to more people across Kagoshima Prefecture, it was decided to hold a prefectural tour in 2026. A key feature is its focus on content that is easy for SNS beginners to understand, while also teaching effective strategies and methods for practical application.

In Kagoshima, a region sometimes referred to as having the "lowest SNS literacy in the country," efforts to promote SNS utilization are beginning. Makki (Hiroshi Makinoda) of Emcon, a Senior SNS Manager and SNS Consultant, will be holding Instagram utilization seminars titled "Emcon Seminar" in various locations across Kagoshima Prefecture, sharing the potential of SNS with local small and medium-sized enterprises and individual business owners.

As a Senior SNS Manager, Makki (Hiroshi Makinoda) has been supporting companies and stores with their SNS operations. Through this experience, he has realized that many business owners and individual entrepreneurs in Kagoshima face challenges such as "I want to start SNS but don't know what to post," "I'm afraid of backlash," and "SNS staff and skills are not developing."

Kagoshima is considered one of the regions lagging in SNS utilization nationwide, and many businesses face the challenge that "even with good services and intentions, their message isn't reaching their audience."

A scene from the seminar in Kanoya City.

Especially among female business owners operating independently, it is not uncommon to face challenges such as:

- Not knowing what to post - Not getting engagement despite efforts - Not leading to customer acquisition - Generally being uncomfortable with SNS

While grappling with these issues, many are also busy with daily operations, often postponing SNS efforts.

To address these challenges, Emcon plans and hosts community-based seminars under the theme of "Instagram Utilization You Can Practice Starting Tomorrow."

Kanoya City Event: Sold Out and Highly Rated

The seminar held in Kanoya City on Tuesday, March 24, 2026, saw many female business owners participate, resulting in a sold-out event.

A scene from the seminar in Kanoya City.

Participants provided feedback such as:

- "I learned about account design! I'd like to use the tips on writing profiles as a reference in the future." (40s, Company Employee)

- "I've been learning Instagram on my own, but managing it has been difficult. Thank you for the easy-to-understand explanation." (40s, Individual Business Owner)

- "I was struggling with what to post on my account for customer acquisition, only putting up class content and schedules, and neither followers nor students increased. Learning the importance of reflecting a concept in my account and properly setting up my profile was very helpful. I'd like to try trial and error using the examples. I want to participate again." (30s, Individual Business Owner)

There was widespread empathy and appreciation for the practical content that enabled "immediate action."

Currently Recruiting Participants for Kirishima City Event

Currently, participants are being recruited for the next seminar to be held in Kirishima City.

This seminar will cover:

- The concept of customer acquisition without relying on follower count - How to create messages that customers choose - Design methods to break away from "just posting without a plan"

And other content that is easy for beginners to understand and can be immediately put into action.

Transforming "Afraid to Post" into "Able to Post"

Emcon's seminars are not for "those who are already good at it," but for "those who want to but haven't been able to."

The aim is to provide a stepping stone for those who:

- Lack confidence - Are resistant to posting - But feel that they cannot continue as they are

Future Outlook

Emcon will continue to hold SNS seminars in various parts of Kagoshima Prefecture, contributing to the overall improvement of communication capabilities in the region.

"Towards a region where good services reach the right people."

Emcon will expand its activities to achieve this vision.

Emcon Seminar Kirishima City Flyer.

Seminar Overview

- Date: Friday, May 29, 2026

- Time: 13:00-14:00 - Venue: 3rd Coworking Kokubu Chuo

(1-6-7 Kokubu Chuo, Kirishima City) - Target Audience: Corporate SNS managers, individual business owners, those planning to start a business - Content: Fundamentals and practice of SNS customer acquisition - Application Method: Via Emcon Instagram or dedicated form

https://forms.gle/RYaXUQ3pk28xNEb16

Company Profile

Business Name: Emcon Location: 6F-Bldg., Minato Odori Annex, Kagoshima City Hall, 1-2 Iju-cho, Kagoshima City, Kagoshima Prefecture. Keywords: