Makura Co., Ltd. (Kashiwa City, Chiba Prefecture, Representative: Tomoyuki Kawamoto), which plans, develops, and sells bedding and sleep goods, including pillows, has launched a new color, "Gray," for its "Imabari Towel Pillow: Kurukuru, the Pillow for People Who Don't Use Pillows." This new color, which harmonizes with bedrooms and bedding, was released on July 7, 2026 (Tue) in response to strong customer demand. The product is made using "Imabari Towel," a renowned towel from the famous towel-producing region of Imabari.

This product is available for purchase at our directly managed online shop and also as a "Furusato Nozei" (hometown tax donation) return gift in Imabari City, Ehime Prefecture.

Experience luxurious comfort woven by artisans in Imabari, a renowned towel-producing region.

Kurukuru, the Pillow for People Who Don't Use Pillows

https://item.rakuten.co.jp/oyasumi/346-000050-10/

(Makura to Nemuri no Oyasumi Shop! Rakuten Ichiba Store)

Furusato Nozei Return Gift (Imabari City, Ehime Prefecture)

≫ Rakuten Furusato Nozei

≫ Furunavi

≫ Furusato Choice

Introducing the Ultimate Towel Pillow: "Kurukuru, the Pillow for People Who Don't Use Pillows"

Towels x Sleep

"I use a bath towel as a pillow."

"I wrap a towel around my pillow when I sleep."

Many people incorporate towels around their pillows in their sleep environment.

In fact, towel material, in addition to its soft texture, has excellent moisture absorption and water absorption properties, making it an ideal material for maintaining a comfortable sleep environment. "Kurukuru, the Pillow for People Who Don't Use Pillows" is a new concept towel pillow that pursues ultimate comfort, designed for those who love towels.

Ultimate Comfort Achieved with "Imabari Towel"

This product is made with genuine Imabari Towel, manufactured in Imabari City, Ehime Prefecture, a renowned towel-producing region, and certified with the "Imabari Towel Brand Certification (Certification No.: 2025-2341)" as proof of passing strict tests.

It is said that people sweat about one cup of water during sleep, and the absorbency of bedding is a crucial factor that affects sleep quality. The fluffy, soft texture and excellent absorbency unique to Imabari Towel quickly absorb sweat, supporting comfortable sleep until morning.

What is "Imabari Towel"?

Imabari Towels, made in the renowned towel-producing region of "Imabari," are characterized by their soft texture, excellent absorbency, and quick-drying properties. The reason for being able to produce such high-quality towels is that the abundant water sources in Imabari are soft water, suitable for towel production. Imabari Towel is a world-renowned Japanese high-quality towel brand that can only be made in Imabari.

The Imabari Towel brand mark is awarded only to towels that have passed strict quality standards in "Imabari," the renowned towel-producing region. It is a testament to reliable quality that cannot be given simply because it was made in Imabari.

Machine Washable! Enjoy the Cleanliness of a "Freshly Washed Towel" Anytime

Pillows are bedding that are always close to the face and come into direct contact with hair and skin, making them surprisingly prone to dirt from sweat, sebum, and hair care products. However, general pillows may not be machine washable or may require significant effort for washing and drying.

Since "Kurukuru, the Pillow for People Who Don't Use Pillows" is primarily made of towel fabric, it can be easily cared for like a regular towel. It can be machine washed in a laundry net at home, and thanks to the quick-drying properties unique to Imabari Towel, you can always maintain a clean and comfortable state as if it were freshly washed.

"Kurukuru" is the Key to Comfort

"Kurukuru, the Pillow for People Who Don't Use Pillows" is used by rolling up the long towel portion. This fills the gap created by the curve of the neck and gently supports the neck. Furthermore, by changing the way it is rolled, you can adjust the height and firmness, easily creating your preferred sleeping comfort. Especially for modern people who often suffer from neck issues, it is essential to fill the gap properly and allow the neck to rest during sleep.

Long-Awaited New Color "Gray" is Here!

Previously, "Kurukuru, the Pillow for People Who Don't Use Pillows" was available in six colors: Ivory, Light Blue, Peach Pink, Vitamin Yellow, Brown, and Lavender. Some customers purchase additional pillows in different colors for washing. In response to numerous requests such as "Please add colors that blend better with bedrooms" and "Please increase the number of calm-toned colors," we have now launched the new color "Gray."

This new color, "Gray," has been released to meet these demands. Its elegant tone, which does not assert itself too much, harmonizes with any bedroom or bedding.

Sales Information

"Kurukuru, the Pillow for People Who Don't Use Pillows Gray" has been available for sale since Tuesday, July 7, 2026, at the Makura to Nemuri no Oyasumi Shop! Main Store, Rakuten Ichiba Store, and other directly managed shops of Makura Co., Ltd.

Enjoy comfortable sleep with "Kurukuru, the Pillow for People Who Don't Use Pillows."

Kurukuru, the Pillow for People Who Don't Use Pillows

Makura to Nemuri no Oyasumi Shop! Rakuten Ichiba Store

Regarding Handling as a Furusato Nozei Return Gift (Imabari City, Ehime Prefecture)

"Kurukuru, the Pillow for People Who Don't Use Pillows" is manufactured and produced in Imabari City, Ehime Prefecture, a renowned towel-producing region. It is also offered as a Furusato Nozei return gift from Imabari City, Ehime Prefecture.

≫ Rakuten Furusato Nozei

≫ Furunavi

≫ Furusato Choice

Product Overview

Product Name: Kurukuru, the Pillow for People Who Don't Use Pillows

Price: 6,980 yen (tax included)

Size: Approx. width 62 x depth 165 x height of batting approx. 3.8 cm

Filling: 100% Polyester (Polyester batting)

Outer Fabric: 100% Cotton (Imabari Towel / Certification No.: 2025-2341)

Colors: 7 colors in total (Ivory, Light Blue, Peach Pink, Vitamin Yellow, Brown, Lavender, Gray)

Manufacturing: Made in Japan

Retail Shops

・Makura to Nemuri no Oyasumi Shop! Main Store

https://shop.pillow.co.jp/products/346-000050-10

・Makura to Nemuri no Oyasumi Shop! Rakuten Ichiba Store

https://item.rakuten.co.jp/oyasumi/346-000050-10/

In addition, it will be sequentially available at Yahoo! Shopping Store, LINE Gift Store, Giftmall Store, ANA Mall Store, d Shopping Store, and JRE MALL Store, operated under the Makura to Nemuri no Oyasumi Shop! brand.

Furusato Nozei

・Rakuten Furusato Nozei

https://item.rakuten.co.jp/f382027-imabari/i001890/

・Furunavi

https://furunavi.jp/Municipal/Product/Search?municipalid=1416&keyword=%E6%9E%95%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E6%9E%95%20%E3%81%8F%E3%82%8B%E3%81%8F%E3%82%8B

Brown: https://furunavi.jp/product_detail.aspx?pid=1295438

Ivory: https://furunavi.jp/product_detail.aspx?pid=1295491

Peach Pink: https://furunavi.jp/product_detail.aspx?pid=1295494

Lavender: https://furunavi.jp/product_detail.aspx?pid=1295464

Light Blue: https://furunavi.jp/product_detail.aspx?pid=1295493

Vitamin Yellow: https://furunavi.jp/product_detail.aspx?pid=1295495

Gray: https://furunavi.jp/product_detail.aspx?pid=1928829

・Furusato Choice

https://www.furusato-tax.jp/product/detail/38202/7022166

Company Profile

Company Name: Makura Co., Ltd. ■ Representative: Tomoyuki Kawamoto ■ Capital: 10 million yen ■ Established: April 12, 2004 ■ Location: Kashiwa-Someya Bldg. 4F, 4-8-14 Kashiwa, Kashiwa City, Chiba Prefecture, 277-0005 ■ TEL: 04-7167-3007 (Main) ■ FAX: 04-7167-3017 ■ URL: https://www.pillow.co.jp/ ■ Email: [email protected]

Affiliation: Full Member, Japan Bedding Goods Association ■ Business Activities 1. General retail sales through 15 directly managed online shops 2. Wholesale of pillows, body pillows, and bedding 3. Planning and manufacturing of original products 4. OEM manufacturing and contract manufacturing of pillows, body pillows, etc. 5. System development and sales promotion activities related to online shop operation

*Please refrain from business solicitations.

FACT BOX

  • Source: PR TIMES
  • Category: New Product