H.P.FRANCE Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kenichiro Tomitaka) will release the "Guide to Wearing Jewelry for Good Luck," the second collaboration project with fashion & fortune-telling editor Yoshifumi Aoki, starting from Friday, April 24, 2026. The year 2026 is a year filled with the "Water element." Following the "LUCKY Jewelry" proposed in the first project, this project focuses on "how to wear jewelry" with the theme of "self-love." We will introduce easy-to-incorporate ways to enjoy jewelry based on lucky rules for each position. Additionally, a jewelry fair featuring lucky jewelry advised by Mr. Aoki will be held at participating stores nationwide.

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2026 is a year when the "Water element" circulates. Fashion & fortune-telling editor Yoshifumi Aoki introduces lucky rules for jewelry by position, towards a year where loving oneself nurtures good fortune.

How to wear jewelry to attract good luck, to be incorporated in the "Water" year.

In 2026, when the "Water element" circulates, the keyword for harnessing energy deeply connected to emotions and sensibility is "self-love." In this project, we focus on "how to wear jewelry" and introduce lucky rules that can be easily incorporated into daily life. Jewelry is said to change its meaning depending on where it is worn. The wrist is the entrance and exit of energy, fingers are switches of destiny, the chest is where power gathers, and the ears are entrances to attract connections. By paying attention to each position, the joy of choosing jewelry according to one's wishes and mood expands.

- 【Wrist is the entrance and exit of energy】Silver Bangle ¥73,700 / GEROCHRISTO Leather Bangle ¥40,700 / Vaincourt Cord Bracelet ¥157,300 / Redline Gold Bangle ¥415,800 / Carolina Bucci - 【Fingers, switches of destiny, with different meanings for each finger】(Right hand) Happy Signet Ring ¥396,000 / Roxanne First (Left index finger) Enamel Ring ¥106,700 / Bea Bongiasca (Left pinky finger) Gold Ring ¥67,100 / Carolina Bucci (Right ring finger) Rings from top ¥88,000, ¥96,800, ¥73,700 / ATELIER VM (Right pinky finger) Gold Ring ¥67,100 / Carolina Bucci (Left hand) Silver Ring ¥36,300 / GEROCHRISTO

Jewelry that transcends trends and can be worn for a long time is like a partner for facing oneself. A carefully chosen piece can bring subtle changes to daily feelings and serve as an opportunity to regulate the flow of luck. In this project, H.P.FRANCE proposes new ways to enjoy jewelry through its selected pieces, fitting for the "Water" year.

- 【Spot for absorbing luck is 3-5cm below the collarbone】Opal Necklace ¥177,100 / ATELIER VM Pearl Necklace ¥132,000 / PREEK【Movement attracts "connections," stillness "absorbs"】Heart Earrings ¥132,000 / LIA DI GREGORIO Turquoise Hoop Earrings ¥94,600 / We by WHITEbIRD Hook Earrings ¥152,900 / Sweet Pea

*All prices include tax.

2026 LUCKY Jewelry Fair by Fashion & Fortune-telling Editor Yoshifumi Aoki

H.P.FRANCE BIJOUX Marunouchi Store (Marunouchi Building 1F) H.P.FRANCE BIJOUX Shinjuku Store (Shinjuku Takashimaya 2F)

In 2026, a year of transformation where the "Water element" circulates and hearts and sensibilities shine. We will hold an event featuring a collection of lucky jewelry based on Yoshifumi Aoki's advice for each position. How about meeting a special piece that gently encourages self-care and moisturizes your heart every time you wear it, at the beginning of this spring?

- ■Event Period: Friday, April 24, 2026 - Sunday, May 31, 2026 - ■Participating Stores: - H.P.FRANCE BIJOUX Marunouchi Store (Marunouchi Building 1F) - H.P.FRANCE BIJOUX Shinjuku Store (Shinjuku Takashimaya 2F) - H.P.FRANCE BIJOUX Isetan Shinjuku Store (Isetan Shinjuku 1F) - H.P.FRANCE BIJOUX Umeda Store (Hankyu Umeda Main Store 1F)

*Some brands may vary by store.

Profile

Yoshifumi Aoki

Fashion & Fortune-telling Editor

He has contributed to many women's magazines, including fashion magazine "Figaro Japon," on fashion.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: H.P.FRANCE BIJOUX / GEROCHRISTO / Vaincourt