Ad-Virtua Partners with UNICORN to Expand In-Game Advertising Domestically and Globally

Ad-Virtua Co., Ltd. (Kitaku, Tokyo; CEO: Seitaro Mizuno) has partnered with UNICORN Inc. (Nishishinjuku, Tokyo; CEO: Sho Yamada), a subsidiary of Adways Inc. (headquartered in Shinjuku, Tokyo; President & CEO: Sho Yamada, hereinafter 'Adways'), to enhance the deployment of Ad-Virtua's in-game advertising platform to advertisers both domestically and internationally. Through this collaboration with UNICORN, more companies will gain access to a new brand engagement channel by leveraging the gaming environment.

Background of the Partnership: Games as a New Touchpoint in an Era Where Ads Don’t Reach

Ad skipping and avoidance have become commonplace, making traditional ad formats increasingly ineffective—especially among younger demographics.

Meanwhile, games are gaining prominence as an everyday media platform, emerging as a new touchpoint where brands can be naturally accepted.

Ad-Virtua has provided an in-game advertising platform that displays brands without disrupting the game’s atmosphere, creating ad impressions across domestic and international game titles. UNICORN has managed promotional campaigns for numerous advertisers worldwide and offers marketing support through its proprietary ad delivery platform.

This partnership aims to combine both companies’ strengths to significantly expand the number of businesses utilizing in-game advertising.

Partnership Details: Strengthening Global Advertiser Outreach

As a result of this partnership, Ad-Virtua’s in-game ad inventory is now available within UNICORN’s domestic and international promotional campaigns. This enables broader applications, including:

- Campaigns by global brands targeting the Japanese market - Marketing initiatives by Japanese companies targeting overseas markets - Advertising campaigns within global game titles

In-game advertising will now be utilized across a wider range of scenarios than ever before.

Ad-Virtua’s Vision

Ad-Virtua continues to address the challenge:

"In an era where advertising is disliked, how can brands be delivered naturally?"

Through this partnership, Ad-Virtua will further advance:

- The widespread adoption of new advertising touchpoints through gaming - Natural brand recall among younger and family demographics - The creation of new options for advertisers

Executive Comment

Seitaro Mizuno, CEO, Ad-Virtua Co., Ltd.

"In an era where ads fail to reach audiences, games serve as a new touchpoint connecting brands and users. We believe this partnership with UNICORN will enable advertisers to approach gamers more naturally and effectively."

Company Overview

Ad-Virtua Co., Ltd.

Headquarters: 2-47-8 Akabane, Kitaku, Tokyo

Representative: CEO Seitaro Mizuno

Business: Development and operation of the in-game advertising platform 'Ad-Virtua'

Website: https://corp.ad-virtua.com

UNICORN Inc.

Headquarters: 5-1-1 Nishishinjuku, Shinjuku-ku, Tokyo

Representative: CEO Sho Yamada

Business: Digital advertising services

Website: https://unicorn.inc/