Creativity Becomes a New Way to Enjoy Festivals: Adobe to Exhibit at "MURASAKI SHONAN OPEN 2026"

July 8, 2026

Adobe Inc. (Headquarters: Shinagawa-ku, Tokyo, President: Maninder Sowney, hereinafter referred to as Adobe) will exhibit a special booth where visitors can experience the fun of creativity at the "MURASAKI SHONAN OPEN 2026" (hereinafter referred to as Shonan Open), one of Japan's largest cross-culture beach festivals, to be held in the Shonan area from July 19 (Sun) to 20 (Mon, holiday), 2026. At the venue, we will propose new ways to enjoy action sports and festivals through an experience where anyone can easily "create their own unique work" using the video editing tool "Adobe Premiere mobile" and generative AI "Adobe Firefly."

This booth will offer two types of experiences. The first is a participatory content experience using "Adobe Premiere mobile." Using footage of athletes competing in action sports filmed at the venue, or your own photos and videos, we will offer an experience to create stylish sports highlight videos that can be posted on social media. Visitors can install the app on the spot, open a pre-prepared template, load multiple videos they have taken, add simple edits, produce a high-quality video, and post it directly to social media. Submissions that meet the application requirements will be eligible for the "MyShonanEdit with SHONAN OPEN 2026" SNS campaign created with Adobe.

The second is a visual generation experience based on the Shonan Open logo, utilizing generative AI "Adobe Firefly." By launching the Firefly app from a tablet at the booth or your own smartphone, loading the logo data, and entering a prompt, you can generate original visuals and receive them as temporary tattoo stickers on the spot. By wearing the completed tattoo stickers and enjoying the event, you can have a more unified festival experience.

Through this initiative, Adobe aims to promote an environment where not only professionals but everyone can enjoy creativity and express themselves. By making video editing and generative AI more accessible in the free and energetic cultural space of the Shonan Open, we aim to expand the possibilities of expression for each visitor. We encourage everyone to participate and liven up the Shonan Open together. Adobe will continue to contribute to the provision of new creative experiences and the revitalization of communities through various real and digital touchpoints.

"MyShonanEdit with SHONAN OPEN 2026" SNS Campaign Overview

●Campaign Period

July 19 (Sun) to July 20 (Mon, holiday), 2026 *Submissions posted during the event period are eligible.

●How to Apply

Participation is deemed complete when participants meet all of the following conditions:

(1) Film scenes such as competitions at the Shonan Open venue with your own smartphone. (2) Edit videos using the template provided at the venue with Adobe Premiere mobile, OR customize the logo image provided at the venue with Adobe Firefly. (3) Post on either X or Instagram (videos can also be posted on TikTok or YouTube Shorts) with the hashtags "#ShonanOpen" and "#Adobe."

*Posts that cannot be viewed later, such as Instagram Stories, or posts from private accounts are not eligible.

●Application Requirements

Submitted works must meet all of the following criteria:

- The work must be created using Adobe Premiere mobile or Adobe Firefly. - Footage taken at the Shonan Open venue must be used. - Consideration must be given to the privacy of others, such as other spectators. - The content must not violate public order and morals. - The post must be set to public and the work must be viewable. - All specified hashtags must be included. - The submitted work must be an original work for which the applicant holds all rights (including copyright) except for official materials.

●Number of Posts (Participation) Limit

There is no limit to the number of posts as long as they are related to the theme. Multiple entries are possible, but prizes will be given out only once per account during the event period.

●Prizes

Present your post at the Adobe booth at the venue to receive a food ticket usable at the venue.

*Prizes are subject to change without notice.

*Simply by experiencing the event, you will receive Adobe original merchandise for the video editing experience, or a custom-made tattoo sticker for the Firefly experience.

About MURASAKI SHONAN OPEN 2026

MURASAKI SHONAN OPEN 2026 is a cross-culture beach festival that fuses action sports with music and culture, held at Kugenuma Beach from July 18 (Sat) to 20 (Mon, holiday), 2026. In addition to competitions by top athletes in surfing, skateboarding, and other sports, it features a diverse program including experiential content, live performances, and food. This event, which started in 2012 and was revived after a hiatus, continues to evolve as a platform to showcase the charm of Shonan to the world. It offers a unique summer experience that everyone can enjoy against the backdrop of the beautiful sea.

About Adobe

Adobe provides innovative platforms and tools that enable creativity, productivity, and personalized customer experiences, "Empowering everyone to create" - supporting everyone to unleash their creativity. For more information about Adobe, please visit our website (https://www.adobe.com/jp/about-adobe.html).

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