Skinea, Proposing "Skincare You Wear," to Debut at Beautyworld Japan Tokyo 2026

Amias Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Noriaki Zaima) will make its debut exhibition of "Skinea," a new brand of next-generation Cosmetic Wear that elevates the concept of skincare to the extreme while being an apparel product, at "Beautyworld Japan Tokyo 2026," to be held at Tokyo Big Sight from Monday, May 18 to Wednesday, May 20, 2026.

Beautyworld Japan Tokyo is a comprehensive beauty trade fair where the latest products, services, information, and technologies related to beauty and health, including cosmetics, nails, beauty equipment, hair, and spas, gather from Japan and abroad. In 2026, it will be held in West Halls 1-4 + Atrium, and South Halls 1-4 of Tokyo Big Sight.

Beyond the realm of clothing, from "applying" to "wearing." Skinea is a next-generation Cosmetic Wear that maximizes the concept of skincare. While accompanying daily life as an apparel product, it focuses on the time spent in contact with the skin, aiming to incorporate the value of "caring for the skin" into what is worn every day.

It proposes a new form of cosmetics that treats the fiber itself with beauty ingredients, caring for the skin in daily life. It is not just an apparel product, but "another cosmetic" that directly acts on the skin. At this exhibition, you can experience a new skincare habit of "nurturing beauty by wearing it."

As technologies supporting Skinea, approaches focusing on nano-sized design with vesicle structures and the time spent in contact with the skin are adopted. Using base ingredients such as sugar squalane, silk protein, and undecylenic acid monoglyceride, new product planning is underway that transcends the boundaries between "apparel" and "cosmetics."

At this debut exhibition, in addition to Skinea's brand concept, we plan to introduce a product lineup that is easy to incorporate into daily life. Please experience the lifestyle-integrated cosmetic proposal that overturns conventional skincare concepts, focusing on items that accompany daily innerwear and relaxation time, such as tank tops, camisoles, T-shirts, and tights.

Beautyworld Japan Tokyo is a place where the latest trends and new value propositions in the beauty industry gather. Through this exhibition, Skinea will disseminate the possibilities of a new category, "being both apparel and having a cosmetic concept," and expand its contacts with stakeholders in the beauty, distribution, apparel, and lifestyle sectors.

Exhibition Overview

- Exhibition Name: Beautyworld Japan Tokyo 2026 (28th Edition) - Dates: May 18 (Mon) - 20 (Wed), 2026 - Hours: 10:00 - 18:00 (until 16:30 on the final day) - Venue: Tokyo Big Sight West Halls 1-4 + Atrium, South Halls 1-4 - Organizer: Messe Frankfurt Japan Ltd.

Skinea Exhibition Information

- Exhibition Zone Name: Platinum Area / Cosmetic Zone - Booth Number: W2-A004 - Skinea Official Instagram: https://www.instagram.com/skinea_cosme/?hl=ja