When will the 'Frog' Fair at Hotel Buena Vista be held?

It will be held from June 1, 2026 (Monday) to June 30, 2026 (Tuesday).

What is the purpose of the fair?

The purpose is to support the 'Matsumoto Frog Festival' and to liven up the local area through menu items and events that play on word associations, providing fun and excitement for customers.

What kind of menu items will be offered?

A buffet with varying flavors, Chinese a la carte dishes with a green theme, soba noodles with changing flavors from garnishes, and breads inspired by frogs and tadpoles will be served.

Who is the fair collaborating with?

The fair is being held in collaboration with the Matsumoto Frog Festival Office, which organizes the 'Matsumoto Frog Festival'.

What can guests enjoy at the Executive Lounge?

For guests staying at the hotel, a special pure rice sake 'Tamako of Nakagawa Village' from Yonezawa Brewery will be available for self-service during cocktail time.

Hotel Buena Vista to Host 'Kaeru Fair' in June for Matsumoto Kaeru Festival

Published May 22, 2026 9:20 PM ・ Updated Jun 14, 2026 5:02 AM ・ 4 min read ・ Source: PR TIMES

Hotel Buena Vista, operated by Alpico Hotels, will host a 'Kaeru Fair' from June 1 to June 30 in conjunction with the local Matsumoto Kaeru Festival.

Hotel Buena Vista (General Manager: Akihiro Semba), operated by Alpico Hotels Co., Ltd. (Matsumoto City; Representative Director: Hiromitsu Fukasawa), will hold the 'Hotel Buena Vista Kaeru Fair' from June 1 to June 30 to celebrate the upcoming 'Matsumoto Kaeru Festival' (June 21; Organized by the Matsumoto Kaeru Festival Executive Committee).

This is the first time the fair has been organized to support the festival, which has gained popularity in Matsumoto's Nawate Street area. Rather than serving actual frog meat, the hotel offers a variety of pun-based menu items related to the Japanese word 'kaeru' (meaning 'to change' or 'to return') and frog-motif gourmet dishes to create a memorable experience for guests.

The fair is supported by the festival's executive committee, which will promote the event through its official website, social media, and distribution of festival pamphlets. As a local business, Hotel Buena Vista aims to highlight Matsumoto's charm alongside the community while providing 'joy and excitement.'

Fair Name: Hotel Buena Vista Kaeru Fair Dates: June 1 – June 30, 2026 Support: Matsumoto Kaeru Festival Executive Committee

Selected Highlights:

- Cafe & Dining La Cafe Terrasa: 'Experience-based Lunch & Buffet' featuring customizable sauces and toppings. - Chinese Restaurant Seishika: 'Kaeru Color' A La Carte menu featuring green ingredients like basil and wasabi (e.g., Shrimp in XO sauce, Fried chicken with green aurora sauce). - Ryotei Fukashiro: 'Flavor-changing Wariko Soba' with four different condiments (advance booking required). - Paseo Shop: Frog-shaped curry bread and tadpole-shaped sweet bean bread. - Executive Lounge: Serving special sake 'Nakagawa-mura no Tamako' from Yonezawa Shuzo (guests only).

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Source: PR TIMES
Category: Event

Hotel Buena Vista to Host 'Kaeru Fair' in June for Matsumoto Kaeru Festival

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