Why Does a Car Dealer Sell Melons? Introducing the Ibaraki Prefecture Melon All-You-Can-Eat Event 'Isosaki Melon Festival 2026' for Customers' Smiles

Isosaki Co., Ltd. (Headquarters: Hitachinaka City, Ibaraki Prefecture; Representative Director: Takaki Isozaki) will host the 'Isosaki Melon Festival 2026' on June 20 (Sat) and 21 (Sun), 2026, at its headquarters premises.

This event is a popular annual gathering held to express gratitude to the local community.

As a locally rooted total car dealer offering vehicle sales, maintenance, insurance, bodywork, and rental services, our company launched this event as 'a festival selling melons, not cars,' which has now become a traditional annual event.

Why does an automotive company host a melon festival?

At Isosaki Co., Ltd., we do not see ourselves merely as 'a company that sells cars,' but rather as 'a company that supports the daily lives of our local community.'

We believe the role of a local business goes beyond simply providing goods and services.

We also consider it a vital mission to create spaces where people in the community can gather, smile, and form new connections.

It is from this belief that the 'Isosaki Melon Festival' was born.

Although Ibaraki Prefecture is one of Japan's top melon-producing regions, melons are typically seen as a luxury item and not easily accessible for everyday enjoyment.

'We want local residents to enjoy delicious, seasonal melons to their heart's content.'

With the cooperation of local producers, we have made it possible to offer melons at special prices and provide an all-you-can-eat melon experience.

Delicious melons await you♪

Special Sale of Ibaraki Prefecture Melons

On the day of the event, in addition to the all-you-can-eat melon offering, we will hold a special sale at discounted prices.

【Sale Prices (tax included)】

・3L size, 2 melons: ¥2,000

・5L size, 2 melons: ¥2,800

・4L size, 3 melons: ¥3,000

・3L size, 4 melons: ¥3,500

Our top recommendation:

'4L size, 3 melons for ¥3,000'

This popular set is ideal for household use or as a gift.

Pre-orders are now being accepted. Customers who make a reservation via our website will receive a ¥100 discount per box.

A Community Exchange Event Featuring Local Shops and Students

In addition to melons, numerous local businesses and food booths will be set up at the venue.

We will also offer a wide range of family-friendly activities, including:

・Stamp Rally

・Dream Lottery

・Live Stage Performances

・High School Dance Performances

・Food Trucks

Participation from local companies, schools, and organizations has helped the event grow each year, fostering intergenerational exchange.

Isosaki PR Ambassador and Singer-Songwriter Mao Uchuu will also perform!

Recommended Ways to Attend

Two Days of Great Deals on Cars Too

During the melon festival, we will also run special automotive promotions.

【New Car Lease Consultation Event】

Customers who sign a contract during the event will receive:

・100 liters of free gasoline

or

・One box of melons as a gift

We also offer exclusive event-only benefits such as special option packages.

【Tire Sale Event】

Participate in a rock-paper-scissors challenge to win up to one free tire.

【Early Car Inspection Reservation Event】

A special lottery will offer free basic car inspection fees.

We look forward to welcoming many visitors to the Melon Festival.

For event details, please visit:

Isosaki Melon Festival 2026 Event Overview

【Dates】 June 20 (Sat) – 21 (Sun), 2026 10:00 – 16:00

【Venue】 Isosaki Co., Ltd. Headquarters 236-2 Yanagisawa, Hitachinaka City, Ibaraki Prefecture

【Admission】 Free

【Event Highlights】

・Melon All-You-Can-Eat

・Special Melon Sale

・Food Truck Stalls

・Stamp Rally

・Dream Lottery

・Stage Events

・New Car Lease Consultation

・Tire Sale

・Early Car Inspection Reservations

Company Overview

Isosaki Co., Ltd. is a locally rooted total car dealer based in Hitachinaka City, Ibaraki Prefecture, offering vehicle sales, maintenance, inspections, insurance, bodywork, and rental services.

Our goal is to be the first name people think of when they have car-related concerns—

'When in doubt, consult Isosaki first.'

We are committed to supporting the car lifestyles and daily lives of our local community.

Isosaki Co., Ltd.

Headquarters: 236-2 Yanagisawa, Hitachinaka City, Ibaraki Prefecture Representative: Takaki Isozaki Business: Vehicle sales, maintenance, inspections / Damage insurance / Coating / Rental cars / Marriage support services Founded: 1972 Employees: 92

Contact Isosaki Co., Ltd. Management Planning Department Contact: Mikami TEL: 029-263-3245 FAX: 029-263-4867 Email: [email protected] URL: https://tax-isozaki.co.jp YouTube Channel 【Isosaki Channel】 https://www.youtube.com/@isozakigirl