Intersect Communications and NewQuest Sponsor "Shimazenbu de Okina Festival Okinawa International Cultural Festival 2026"

Intersect Communications and NewQuest to Sponsor "Shimazenbu de Okina Festival Okinawa International Cultural Festival 2026"

Intersect Communications Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Tan Gyokuhō), which develops marketing and QR payment solutions in the inbound tourism sector, and its group company NewQuest Inc. (Headquarters: Naha City, Okinawa Prefecture; President & CEO: Tan Gyokuhō), which operates within Okinawa Prefecture, have decided to sponsor the "Shimazenbu de Okina Festival Okinawa International Cultural Festival 2026," to be held on April 25 (Sat.) and 26 (Sun.), 2026.

This cultural festival is an event that disseminates Okinawa's charms both domestically and internationally through a variety of content including film, music, art, and talk events.

Last year, which was the first held under the new system, attracted approximately 45,000 visitors and generated an economic ripple effect of 2.07043 billion JPY, achieving significant results in both tourism promotion and cultural dissemination.

In 2026, initiatives to transmit culture from Okinawa to the world are expected to be further expanded, including regional content in collaboration with 41 municipalities in Okinawa Prefecture, and enhanced collaboration with international film festivals.

As a company aiming for the regional revitalization of Okinawa, we have decided to sponsor this cultural festival, continuing our support from last year.

Through these initiatives, we will contribute to the promotion of regional charm and the attraction of tourists, while also contributing to the further development of culture and tourism in Okinawa.

New Quest Inc. Company Profile

Company Name: New Quest Inc. Location: 3-15-2 Kume, Naha City, Okinawa Prefecture 900-0033 Established: August 2024 Representative: President & CEO Tan Gyokuhō Business Activities: Regional revitalization business centered on DX promotion, inbound marketing, and cashless payment solutions within Okinawa Prefecture. Capital: 20 million JPY URL: https://www.newquest.co.jp/

Established in 2024 as a wholly owned subsidiary of Intersect Communications Inc., NewQuest Inc. is dedicated to regional revitalization in Okinawa Prefecture, focusing on DX promotion, inbound support, and the utilization of mobility data. Based in Okinawa Prefecture, the company develops and operates DX and inbound strategies for tourism, retail, and local businesses. This includes the development and operation of walk-through AI unmanned stores and the provision of the QR code payment service "IntaPay." They have also implemented QR code payment systems in food courts in the central tourist areas of Naha City and provided digital marketing support (performance advertising, overseas SNS management, influencer marketing, etc.) for major commercial facilities in the prefecture. "IntaPay" is a multi-payment service compatible with major domestic and international QR code payment systems, simultaneously enhancing convenience for inbound tourists and enabling cashless payment for stores. Through these efforts, they promote increased customer attraction and advanced purchasing experiences for Okinawan businesses, contributing to the sustainable development of the regional economy.

Intersect Communications Inc. Company Profile

Company Name: Intersect Communications Inc. Location: 6F, B・M Building, 3-1-1 Kanda Ogawa-cho, Chiyoda-ku, Tokyo 101-0052 Established: November 2000 Representative: President & CEO Tan Gyokuhō Business Activities: Overseas promotion and inbound (inbound tourism) support through tourism DX, primarily focused on mainland China and Taiwan; cross-border e-commerce for China; affiliate operation agency; affiliate site patrol; system development, etc. Capital: 98.56 million JPY URL: https://www.intasect.com/

Founded in 2000, Intersect Communications Inc. is an overseas promotion and system development company primarily active in Japan, mainland China, and Taiwan, engaged in a wide range of business activities. In addition to its domestic and international QR payment solution "IntaPay," for overseas markets, the company supports inbound tourism promotion and on-site travel experience enhancement through the utilization of local platforms such as Mafengwo and Feichangzhun, search engine optimization for Baidu and Google, overseas social media initiatives on platforms like Xiaohongshu (RED), influencer marketing utilizing KOLs/KOCs, WeChat mini-program development, and expanding overseas sales channels through cross-border e-commerce. As of 2026, the group operates over 10 bases in Japan and mainland China, with a total of approximately 88 employees.