Ex-ture Inc. Launches 'SEMAIA', a Managed Service for AI-Powered Natural Language Data Analysis

Ex-ture Inc. (Headquarters: Tokyo, CEO: Kengo Harada) is launching 'SEMAIA', a managed service that allows for AI-powered natural language analysis of various data sources, including GA4. In corporate digital marketing, while the demand for data analysis is rising, many organizations still face inefficient workflows where they must request and wait for reports. Furthermore, as companies migrate from Adobe Analytics to GA4, the cost of redesigning reports from scratch during tool transitions has become a challenge. SEMAIA (Semantic AI Analytics) introduces a semantic layer between AI and data, allowing users to obtain highly accurate analysis results instantly by simply asking questions in natural language. It supports various data sources, including GA4; by inputting questions like 'Which pages contribute to sales?', users receive answers based on internal metric definitions. It enables a small-start environment where frontline staff can query data themselves without relying on data analysts. Key features include tuning analysis accuracy via the semantic layer, support for BigQuery, and managed service support from initial setup to operational tuning. Initial costs start at 1 million yen.