Xperisus Awarded Contract to Promote High-Value Tourism in Fukuoka City

With the purpose of "Creating a system for culture to be passed down for the next 100 years," Xperisus Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tomoyoshi Maruyama; hereinafter referred to as "our company"), which promotes high-value travel and experiences for inbound affluent travelers from planning and development to sales and distribution, is pleased to announce that it was commissioned by Fukuoka City in April 2025 to undertake various support and promotion services for high-value tourism. We have consistently carried out the development and refinement of tourism content for affluent travelers from Europe and America, the establishment of sales channels with overseas affluent travel agencies, and regional human resource development.

(1) Objective

Fukuoka City possesses abundant cultural resources such as Japanese sweets, traditional Hakata performing arts, and sushi, which cannot be replicated in other cities. However, further development was needed in its systems for accommodating high-value travelers (affluent individuals).

This project aimed to increase the spending per inbound tourist and achieve sustainable regional economic development by targeting affluent travelers from Europe and America with high spending power, developing and refining high-value experiences in collaboration with regional businesses, establishing sales systems, and promoting inbound tourism from overseas.

(2) Content Development

Our company aimed to develop experiential content that would make affluent travelers from Europe and America feel "I want to visit Fukuoka" by combining three axes: "unique Japanese tourism resources," "rarity," and "high quality standards." All of these are exclusive experiences that emphasize dialogue with artisans and local people, condensing Fukuoka's unique value that cannot be experienced through general tourism.

Examples of Content (Partial Excerpt):

Luxury Gourmet at a Michelin Star Restaurant — A completely private gourmet experience representing Fukuoka.

At "Nishimura Sushi TAKA," a Michelin-starred restaurant representing Fukuoka, we offer a luxurious, fully private hospitality experience. Enjoy a gourmet experience savoring the finest sushi from the most symbolic parts of Fukuoka's cuisine and a specially curated ramen, while closely observing the artisan's skills.

Tales Along the Hakata River — Traditional dance, river cruise, and an atmospheric Hakata night.

A special experience starting with hospitality from "Wano Katsura," a venue where one can closely experience various traditional Japanese performing arts. After appreciating the elegant movements of Japanese dance and savoring Japanese cuisine made with seasonal ingredients, enjoy a cruise on the Hakata River in a traditional Japanese boat.

Hospitality from Fukuoka's representative Michelin-starred restaurants "Nishimura Sushi TAKA" and "Wano Katsura."

3) Overseas Sales Channel Development and Promotion Measures

To develop sales channels for the content created, we utilized our network of over 60,000 affluent travel agencies, both direct and indirect, to list the content on overseas e-commerce sites and conduct sales to inbound Destination Management Companies (DMCs) both domestically and internationally.

We also organized FAM trips inviting affluent travel agencies from Japan and abroad, and exhibited at "ILTM Cannes 2025," one of the world's largest luxury travel trade shows, leading to business negotiations with several affluent travel agencies from Europe and America.

Furthermore, we promoted the improvement of Fukuoka's overall reception environment by training guides for high-value travelers and implementing a training program for five prospective regional DMCs.

Xperisus's Role

We believe that leveraging Fukuoka City's proud cultural, traditional craft, and food culture, and utilizing our "integrated manufacturing and sales" model for experience development and overseas sales, will greatly contribute to attracting affluent travelers.

Our company has a track record of being commissioned for Fukuoka City's high-value tourism promotion projects in 2024, and has built relationships of trust with major local tourism operators and regional organizations. In the 2025 project, we leveraged these relationships to develop and refine content, and consistently carried out sales channel development to the global affluent travel agency network, participation in overseas exhibitions, and regional human resource development.

Xperisus: Past Business Development

With the purpose of "Creating a system for culture to be passed down for the next 100 years," our company has aimed to be the No. 1 player in the inbound affluent traveler market since its establishment in January 2017, in order to implement "social infrastructure" that realizes regional revitalization through sustainable tourism. We began our overseas affluent traveler business with the release of the BtoB-based approval-only platform "XPERISUS.com." However, due to the impact of the COVID-19 pandemic, overseas sales operations were temporarily suspended. Nevertheless, we seized this period as an opportunity to strengthen our business foundation and strategically expanded our business domains to include domestic affluent travelers, corporate clients (BtoB), and government and municipal clients (BtoG).

Through this diversification, we have actively engaged in creating unique high-value experiences in collaboration with governments, municipalities, and corporations, generating hundreds of content pieces annually. Currently, we maintain a network of over 60,000 affluent travel agencies, both direct and indirect, and have established an innovative integrated manufacturing and sales business model in the inbound affluent traveler market, offering hundreds of luxury trips and experiences worldwide through "XPERISUS.com."

As a result, we recorded a growth rate of 400% year-on-year in the fiscal year ending May 2022, achieving annual profitability. In the fiscal year ending May 2023, we secured profitability for the second consecutive year and entered a full-scale growth phase. We resumed overseas sales operations following the easing of entry restrictions in October 2022, and have continued to expand our global network, including joining the global luxury tourism consortium "Serandipians" in November 2023.

Why Focus on "Overseas Affluent Travelers"?

According to a survey by the Japan National Tourism Organization (JNTO)*, high-value travelers who spend over 1 million yen per visit account for only about 2% (approximately 590,000 people) of all inbound tourists, but their spending accounts for about 19% (approximately 1 trillion yen) (as of 2023). However, the reality is that many of them are concentrated in major metropolitan areas, with limited spending in rural areas. Our focus on overseas affluent travelers is to channel this significant opportunity back to the regions and contribute to regional revitalization. Affluent travelers tend to have longer stays and higher repeat visit rates, and while they are a small group, their spending is high, allowing them to bring significant economic benefits to regions while avoiding issues like overtourism. We believe this approach, which prioritizes quality over quantity, is the key to achieving true regional revitalization through sustainable tourism.

*JNTO "Promotion of Attracting High-Value Travelers for Inbound Tourism" (Updated March 2026)

Seeking Employees to Share Japan's Charms with the World

To further expand our business, we will continue to actively recruit. We are looking for individuals who resonate with the rewarding mission of discovering Japan's hidden charms and delivering them as moving experiences to affluent people worldwide.

<Positions Available> ■ Domestic Business Division: ・Travel Coordinator: Communicate and provide Japan's attractions to the global affluent market. ・Product Planning & Development: Plan and develop high-value tourism experience models in collaboration with companies and municipalities. ■ Overseas Business Division: ・Overseas Sales: Primarily alliance sales, managing the entire process from travel planning and design to quality control and after-sales follow-up.

・Guide/Interpreter: Full support for the travel of affluent clients visiting Japan.

・Inbound Travel Arrangements: "Make the journey a reality as an experience" by coordinating with suppliers across Japan.

Corporate Headquarters ・Public Relations: Promote PR activities supporting business growth.

・Legal Affairs: Lead legal functions as a core member preparing for an IPO.

・Systems: Lead verification, improvement, and decision-making for the operational implementation of internal systems and websites.

Please visit our recruitment website (https://recruit.xperisus.com/) for detailed job descriptions and selection processes. We sincerely look forward to your applications.

<Company Overview>

Company Name: Xperisus Inc.

Established: January 2017

Representative Director: Tomoyoshi Maruyama

Location: LAIDOUT SHIBUYA, 1-15-12 Shibuya, Shibuya-ku, Tokyo

Main Business: Development and sales of high-value experiences; Provision of a BtoB platform for the inbound affluent traveler market.

URL: https://about.xperisus.com/