Culture Experience Co., Ltd. (CX) will open 'TSUTAYA Conditioning PILATES Sendai Arai' within TSUTAYA Sendai Arai in Sendai, Miyagi Prefecture, on July 1, 2026. This is the brand's first location in the Tohoku region. TSUTAYA Conditioning PILATES is a women-only machine pilates studio designed mainly for beginners. The studio offers small-group classes using specialized reformers to improve posture and core strength, led by experienced instructors who hold 100 to 120 lessons per month. It also features a book lounge where members can read books related to exercise, beauty, food, and lifestyle for 60 minutes before or after their lessons. The lounge is equipped with Wi-Fi, power outlets, and automatic stretch chairs called 'Totonoeru Chairs.' Operating under a complete reservation system via a dedicated website, members can cancel up to one hour before their class. The studio offers monthly plans for 4 or 8 lessons, with options for additional sessions. Currently, the studio is offering free trial lessons and accepting registrations for the first 120 'OPEN members' who will receive free registration fees and a permanent monthly discount of 1,100 yen.

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  • Source: PR TIMES
  • Category: business