Kikkoman Soy Milk School 2026 - Mobile Classroom Edition to be Held! Special Booths for 'Kikkoman Soy Milk School' to Appear at Festivals and Events in Sendai, Fukuoka, Hiroshima, and Nagoya

Kikkoman Soyfoods Corporation (hereinafter, Kikkoman Soyfoods) will hold the 'Kikkoman Soy Milk School 2026 - Mobile Classroom Edition,' an experiential event designed to help people learn about the appeal of soy milk in a fun way and feel more familiar with it, across four venues in Sendai, Fukuoka, Hiroshima, and Nagoya.

The event periods for each venue are: Sendai (Saturday, May 16 – Sunday, May 17, 2026), Fukuoka (Saturday, May 23, 2026), Hiroshima (Saturday, June 6 – Sunday, June 7, 2026), and Nagoya (two days in mid-August 2026).

Last year, the 'school where you can funnily learn about the appeal of soy milk' attracted over 40,000 participants in four nationwide locations, and it is opening again this year!

The 'Kikkoman Soy Milk School 2026 - Mobile Classroom Edition' is an experiential event based on the concept of 'a school where you can funnily learn about the appeal of soy milk.' By participating in festivals and events in Sendai, Fukuoka, Hiroshima, and Nagoya, the event aims to provide an opportunity for people to enjoy learning about the appeal of soy milk, make it feel more familiar, and encourage its incorporation into their daily eating habits.

Last year, we also participated in festivals and events in Sendai, Fukuoka, Hiroshima, and Nagoya, with over 40,000 participants.

Classic fortified soy milk and unfortified soy milk (200ml each) can easily provide protein (※1), which tends to be deficient in busy mornings, and can be widely used as ingredients for cooking and making sweets. Additionally, soy milk beverages like black tea or banana offer the enjoyment of choosing from a rich variety.

This year too, we offer content that allows you to 'learn about the appeal of soy milk while having fun.'

Based on the concept of 'a school where you can funnily learn about the appeal of soy milk,' the 'Kikkoman Soy Milk School 2026 - Mobile Classroom Edition' offers content designed to make soy milk familiar to not only those who regularly drink it, but also those who rarely or no longer drink it, through enjoyment and new discoveries.

In the 'Soy Milk Present' (※2), where you can receive one free 200ml bottle of your choice from seven types of soy milk, you can experience the joy of choosing your favorite soy milk from a rich variety and taste its deliciousness. In addition, unique activities specific to this event will be held, such as the popular 'Man-tan-paku in the Morning with Soy Milk! CM Experience Photo Spot,' where you can experience a scene from Kikkoman Soy Milk's TV commercial 'Man-tan-paku in the Morning,' and the 'Soy Milk All 40 Varieties Exhibition,' where all 40 types of soy milk (※3) currently sold by Kikkoman Soyfoods will be displayed together.

Kikkoman Soyfoods aims to increase opportunities for people to encounter soy milk through participation in festivals and events across various regions, making soy milk feel more familiar and thereby creating opportunities for many people to incorporate it into their daily eating habits.

(※1) Source: Ishikawa-Takata K, et al: Geriatr Gerontol Int, 18: 723-731, 2018

(※2) Depending on the venue's location and space, some content may be implemented in a modified or reduced form.

(※3) Excluding 1000ml packs

Event Overview

Sendai Venue

Exhibiting Event: Sendai Aoba Festival (42nd Edition 2026)

Exhibition Dates: May 16 (Sat) 10:00-20:00, May 17 (Sun) 10:00-17:00

Venue: Nishi Park, Jozenji-dori, etc.

Exhibition Location: Nishi Park (1-3 Sakuragaoka Koen, Aoba-ku, Sendai City, Miyagi Prefecture, outside)

Event URL: https://www.aoba-matsuri.com/

Fukuoka Venue

Exhibiting Event: Asa-desu. Fes in JR Hakata City ~25 Years of Gratitude~

Exhibition Dates: May 23 (Sat) 10:00-17:00 *Rain or shine

Venue: JR Hakata City (JR Kyushu Hall, Rooftop Tsubame no Mori Hiroba, etc.), Hakata Station Square

Exhibition Location: Hakata Station Square

Event URL: https://kbc.co.jp/asa-fes/

*Only the Soy Milk Present will be held.

Hiroshima Venue

Exhibiting Event: Yukatade Kimin Matsuri

Exhibition Dates: June 6 (Sat) 14:00-19:00, June 7 (Sun) 14:00-19:00

Venue: Throughout central Hiroshima City (Chuo-dori, Fukuromachi Park, Hondori Hokoten Area, Higashi Shintenchō Public Plaza)

Exhibition Location: Hondori Hokoten Area (Near the former police box at 5-2 Hondori, Naka-ku, Hiroshima City, Hiroshima Prefecture)

*Start and end times may vary depending on the situation.

Nagoya Venue

Exhibiting Event: Nagoya Castle Summer Festival

Exhibition Dates: Two days in mid-August

Venue: Nagoya Castle

Exhibition Location: Nishinomaru Plaza

Content Details

Soy Milk Present

You will receive one free 200ml bottle of your choice from seven types of soy milk.

*There are limits on the number of giveaways per hour. Depending on the time, the selection may be limited, and the soy milk present may end.