The Comté Cheese Producers Association (CIGC: Poligny, France) has been actively promoting Comté, a renowned French aged hard cheese, on Instagram in Japan as part of its promotional efforts.

Made without any additives and crafted according to a 1,000-year-old tradition, Comté boasts a complex and rich flavor profile that varies with season and aging period—featuring nutty aromas, deep umami, and fruity citrus notes.

It is the top-produced AOP (Appellation d'Origine Protégée) cheese in France and is arguably the most beloved cheese among French consumers.

To further share the appeal of Comté, the Comté Cheese Producers Association is currently running a giveaway campaign on its official Japanese Instagram account.

【Campaign Period】June 1 (Sun) – July 15 (Wed)

【Winners】5 people

【Prize】Approx. 200g of Comté cheese and original merchandise

【How to Enter】

① Follow the official Comté Cheese Producers Association Instagram account (@comte.jp)

https://www.instagram.com/comte.jp/

② Like the campaign post

https://www.instagram.com/p/DZCuBbGjRKC/?hl=ja&img_index=1

③ Comment your favorite beverage to enjoy with Comté for a higher chance to win!

The Comté Cheese Producers Association will continue various promotional activities to introduce more Japanese consumers to the delicious taste of Comté.

The Comté Cheese Producers Association will continue various promotional activities to introduce more Japanese consumers to the delicious taste of Comté.

【What is Comté?】

Comté is a premium French aged hard cheese produced in the Jura Mountains of eastern France. Crafted by skilled artisans using traditional methods and ingredients, it has a 1,000-year heritage. Each wheel develops a unique and complex flavor—ranging from nutty and toasty to fruity and citrusy—with deep savory notes. As the highest-volume AOP-certified French cheese, it is deeply cherished in France, enjoyed from breakfast to snacks, in cooking, and as a wine pairing. Loved by cheese enthusiasts in Japan, Comté continues to gain popularity.

Website: www.comte.jp

Instagram: @comte.jp

Facebook: @comte.jp

Contact:

Comté Cheese Producers Association Japan Liaison Office

[email protected]

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  • Source: PR TIMES
  • Category: キャンペーン