Call for Comté Cheese Ambassadors – Second Edition!

The Comté Cheese Producers' Association (CIGC: Poligny, France) is dedicated to promoting and raising awareness of Comté, one of France's most iconic aged hard cheeses.

The association is now calling for ambassadors to share the charm of Comté on Instagram during the 2026 autumn-winter season.

[Application Period] July 1 (Wed) – July 27 (Mon)

[Term of Appointment] Late August – Early December 2026

[Number of Recruits] 5 ambassadors

[Activities]

- Use provided Comté cheese to post 6 times on your personal Instagram account, showcasing your unique ways of enjoying Comté according to specified themes - The second post must feature a special collaborative product (bread-related)

[Eligibility and Application]

https://www.instagram.com/comte.jp/

The Comté Cheese Producers' Association will continue various initiatives to introduce more people in Japan to the delicious taste of Comté.

What is Comté?

Comté is a traditional French aged hard cheese produced for over 1,000 years in the Jura Mountains of eastern France. Made without any additives, each wheel develops a complex and unique flavor profile depending on the season and aging period—featuring nutty aromas, deep umami, and fruity notes reminiscent of citrus. It is the top-produced AOP (Appellation d'Origine Protégée) cheese in France and one of the country's most beloved cheeses, enjoyed from breakfast to snacks, cooking, and wine pairings by people of all ages. In Japan, its rich and nuanced taste has earned it a loyal following among cheese enthusiasts.

Website: www.comte.jp

Instagram: @comte.jp

Facebook: @comte.jp