Gourica to Co-Present with Mr. Ippei Uratani of Asahi Kasei Pharma at Medinew DIGITAL MARKETING DAY 2026

Michiko Masuse, Executive Officer at Gourica Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kensuke Okamoto), a company with the vision of 'making the world freer and richer through human-centric rationalization,' will take the stage at 'Medinew DIGITAL MARKETING DAY 2026' on Thursday, June 4, 2026, alongside Mr. Uratani of Asahi Kasei Pharma.

Background of the Presentation Marketing operations in the pharmaceutical industry face challenges such as high specialization in legal and regulatory affairs, often leading to tasks becoming person-dependent. This presentation, themed 'Rediscovery,' redefines these tasks, which were previously considered difficult to externalize, as 'professional routine operations.' It explores the true value of 'strategic outsourcing' by delegating them to external professionals. In this session, Mr. Uratani from Asahi Kasei Pharma will join as a guest to discuss how outsourcing material production helped them achieve both efficient human resource utilization and cost reduction, delving into the success story of building a system where on-site teams can focus on their core tasks.

Presentation Program Overview Event Name: Medinew DIGITAL MARKETING DAY 2026 Date: Thursday, June 4, 2026, 12:00 - 20:00 Venue: JP Tower Hall & Conference 4F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo (KITTE 4F, Hall A) Presentation Title: [Featuring Asahi Kasei] Strategic Outsourcing to 'Rediscover' Common Sense in Pharma Marketing Presentation Time: Thursday, June 4, 2026, 15:30 - 16:00 Speakers: Mr. Ippei Uratani, Department Manager, Medical Academic Support Dept., Pharmaceutical Sales Division, Asahi Kasei Pharma Corporation Michiko Masuse, Executive Officer, General Manager of Goaly Marketing North Division, Gourica Inc. Hirohisa Ichikawa, Senior Manager, Goaly Marketing North Division, Gourica Inc.

Session Overview Pharmaceutical marketing tasks, such as legal and regulatory work, are highly specialized and often prone to becoming person-dependent. This presentation, under the theme of 'Rediscovery,' explores the value of 'strategic outsourcing' by viewing these tasks as 'professional routine operations' and entrusting them to external experts. Featuring Asahi Kasei Pharma, the session will delve into the success story of outsourcing material production to optimize human resources and reduce costs, outlining a future where on-site teams can focus on core competencies.