"-196 (Ichi-kyu-roku) Sugarless <Kiwi & Grapefruit>" Limited New Release

Suntory Holdings Limited will launch "-196 (Ichi-kyu-roku) Sugarless " for a limited time nationwide starting Tuesday, May 26th.

"-196" is a long-selling brand launched in 2005, utilizing our unique "-196℃ manufacturing method." In particular, the "-196 Sugarless" series has received high praise for its clear aftertaste that allows consumers to enjoy the original fruit flavor despite being sugarless. Sales volume in 2025 significantly increased by 136% year-on-year.

This time, we will release a limited edition flavor to further expand our fan base.

● About the Product and Packaging The product uses fruit juice in addition to the steeped liquor of kiwi and grapefruit, made with our unique "-196℃ manufacturing method." You can enjoy the juicy sweetness of kiwi and the refreshing taste of grapefruit with the clear aftertaste unique to sugarless drinks. The packaging expresses the crisp taste and refreshing sensation characteristic of sugarless chu-hi with colors inspired by the fruits. Furthermore, the large fruit illustration and the word "Sugarless" at the top of the can highlight the product's features, while the "100% Fruit* Steeped Liquor Used" icon emphasizes our commitment to the manufacturing process. *Percentage of steeped fruit material used in kiwi and grapefruit steeped liquor.

― Details ― ▼Product Outline Product Name, Capacity, Suggested Retail Price (excluding tax), Alcohol Content -196 (Ichi-kyu-roku) Sugarless 350ml ・ ¥159 ・ 7% 500ml ・ ¥216 ・ 7% *Prices are not binding on retailers' independent pricing decisions.

▼Release Date: Tuesday, May 26th, 2026

▼Sales Region: Nationwide (Limited Time Only)

▼Product Category: Spirits

▼"-196" Homepage https://www.suntory.co.jp/rtd/196/

▽Contact for Customer Inquiries Regarding This Matter Suntory Customer Center https://www.suntory.co.jp/customer/

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