Suntory (Ltd.) will launch the summer-limited 'Kinmugi <Irodori Hazumu Natsu no Yoru>' nationwide starting Tuesday, June 23, 2026. The 'Kinmugi' brand, based on the concept of 'the beer product best suited for a happy home dining table' with a focus on barley's umami, has been well-received by many customers. Among the lineup, limited editions that incorporate seasonal scenes into their names have received comments such as 'The naming is emotional and attractive' and 'I could feel the season through the taste.' This time, by releasing the summer-exclusive 'Kinmugi <Irodori Hazumu Natsu no Yoru>,' the company aims to further expand its fan base.

Regarding the Content and Packaging: The content uses multiple types of aroma hops and is brewed with top-fermentation yeast to offer a multi-layered fruity aroma and a pleasantly lasting aftertaste. The packaging features a vibrant design depicting water balloons that stand out at a night festival.

Regarding the Naming: With the desire for customers to feel the season even more through this product, it expresses the summer memories many have experienced—heart-skipping excitement at a colorful night festival.

Product Overview: Product Name/Capacity/Alcohol Content: Kinmugi <Irodori Hazumu Natsu no Yoru>, 350ml 5%, 500ml 5%. Suggested retail price: Not set. Release Date: June 23, 2026. Area: Nationwide (Limited time). Item Category: Happoshu ②.

FACT BOX

  • Source: PR TIMES
  • Category: New Product