Suntory to Relaunch Three Standard Flavors of "-196" Fruit Chuhai with Refreshed Designs and Enhanced Taste

Suntory Ltd. will sequentially relaunch the "Fruit is Delicious Chuhai" lineup, including "-196 (Ichikyuroku) <Double Lemon>" (*1), "-196 <Shine Muscat>," and "-196 <White Peach>," nationwide starting in early May 2026 (*2).

*1: Product name changed from "-196 <Lemon>" *2: "Shine Muscat" and "White Peach" will undergo package renewal only.

Launched in 2005, "-196" is a long-selling brand utilizing Suntory's proprietary "-196°C Process." Among its lineup, the "Fruit is Delicious Chuhai" series has been highly acclaimed for its bursting fruit freshness, crisp taste, and refreshing packaging.

Through this renewal of the three standard flavors, Suntory aims to further expand its fan base.

About the Contents and Packaging: The liquid content utilizes infused spirits made via the "-196°C Process." Combined with Suntory's unique blending technology, drinkers can enjoy the bursting freshness and clean taste of fruit. For <Double Lemon>, the initial lemon flavor perceived in the mouth has been strengthened, while ensuring a crisp aftertaste.

The package design features fruit illustrations centered against a light blue gradient background, aiming for a look that visually communicates the refreshing characteristics of the drink.

Product Overview: Product Names, Volumes, MSRP (excl. tax), and Alcohol Content: -196 <Double Lemon> 350ml / 159 JPY / 5% 500ml / 216 JPY / 5% -196 <Shine Muscat> 350ml / 159 JPY / 5% 500ml / 216 JPY / 5% -196 <White Peach> 350ml / 159 JPY / 5% 500ml / 216 JPY / 5% *Pricing is not restricted and may vary by retailer.

Launch Date: Sequentially from early May 2026 Region: Nationwide Category: Liqueur

-196 Official Homepage: https://www.suntory.co.jp/rtd/196/ Customer Inquiry: Suntory Customer Center https://www.suntory.co.jp/customer/