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"Horoyoi <Japanese Pear Squash Sour>" to be Released for a Limited Time

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 13, 2026 1:18 AM ・ Updated Jun 2, 2026 1:03 PM ・ 3 min read ・ Source: PR TIMES

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⚡ Key Points

Suntory Ltd.
will release "Horoyoi <Japanese Pear Squash Sour>" nationwide for a limited time starting July 7, 2026.
This new product aims to expand the fanbase of the popular "Horoyoi" brand, known for its gentle flavor and 3% alcohol content, with a refreshing Japanese pear taste and a retro-inspired package design in collaboration with "Adelia Retro".

Suntory Ltd. will release "Horoyoi <Japanese Pear Squash Sour>" nationwide for a limited time starting July 7, 2026. This new product aims to expand the fanbase of the popular "Horoyoi" brand, known for its gentle flavor and 3% alcohol content, with a refreshing Japanese pear taste and a retro-inspired package design in collaboration with "Adelia Retro".

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000001522.000042435.html Distributor: PR TIMES
Published: May 13, 2026

Suntory Ltd. will release "Horoyoi <Japanese Pear Squash Sour>" nationwide for a limited time starting Tuesday, July 7, 2026.

"Horoyoi" is a long-selling brand that has been enjoyed by a wide range of customers since its launch in 2009, known for its gentle taste and pleasant 3% alcohol content. The brand is also well-regarded for its diverse lineup of flavors.

This time, by launching the limited-edition "Japanese Pear Squash Sour", Suntory aims to further expand its fanbase.

Regarding the Contents and Packaging: The contents feature a refreshing Japanese pear taste with a crisp sweetness and invigorating carbonation, making it perfect for summer.

The packaging is a collaboration with "Adelia Retro," a popular Showa-era retro glass series. The design aims to evoke a nostalgic atmosphere while also conveying a sense of newness.

--- Details ---

Product Name, Volume, Suggested Retail Price (excluding tax), Alcohol Content: "Horoyoi <Japanese Pear Squash Sour>" 350ml 159 yen 3% *Prices are not binding on the independent pricing decisions of retailers.

Launch Date: Tuesday, July 7, 2026

Release Region: Nationwide (Limited time)

Category: Liqueur

"Horoyoi" Homepage: http://suntory.jp/HOROYOI/

Customer inquiries regarding this matter: Suntory Customer Center https://www.suntory.co.jp/customer/ End

FACT BOX

Source: PR TIMES
Category: New Product

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 13, 2026 1:18 AM — Distributor PR TIMES
Collected　May 12, 2026 4:32 PM
AI structured & analyzed　May 12, 2026 4:56 PM
Desk-reviewed & published　May 13, 2026 1:18 AM

FAQ

What are the key facts in this article?

Suntory Ltd. will release "Horoyoi " nationwide for a limited time starting July 7, 2026. This new product aims to expand the fanbase of the popular "Horoyoi" brand, known for its gentle flavor and 3% alcohol content, with a refreshing Japanese pear taste and a retro-inspired package design in collaboration with "Adelia Retro".

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000001522.000042435.html

When was it published?

May 13, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“"Horoyoi <Japanese Pear Squash Sour>" to be Released for a Limited Time”AI News by Washin Village（和心村）, May 13, 2026. https://aeo.idaeo.ai/ai/%E3%82%B5%E3%83%B3%E3%83%88%E3%83%AA%E3%83%BC%E3%83%9B%E3%83%BC%E3%83%AB%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B9%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-05-12-horoyoi-japanese-pear-squash-sour-to-be-2

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