Suntory Holdings Limited announced the limited-time release of "Jim Beam Melon Soda" in a canned format, available nationwide starting July 21 (Tuesday).

Jim Beam is the world's No. 1 bourbon whiskey, enjoyed in over 120 countries. The brand is well-regarded for the powerful and crisp flavor characteristic of bourbon.

*2024 sales volume (Source: IMPACT NEWSLETTER March 1&15, 2025).

This limited release aims to further expand the Jim Beam fanbase.

- Product and Packaging Details The cocktail is based on bourbon and highlights the strong flavor of melon soda, offering both a refreshing quality and a satisfying drink experience.

The packaging prominently features the "JIM BEAM" logo in the center, alongside the text "Limited With Melon Soda" to clearly communicate the product's unique appeal.

- Specifications Product Name: Jim Beam Melon Soda Canned Cocktail Volume: 350ml Suggested Retail Price: 178 yen (excluding tax) Alcohol Content: 7% *Pricing does not restrict retailers from setting their own prices.

- Release Date: July 21, 2026 (Tuesday) - Release Area: Nationwide (Limited time only) - Category: Liqueur - Jim Beam Website: http://suntory.jp/JIMBEAM/ - Customer Inquiries: Suntory Customer Center https://www.suntory.co.jp/customer/

FACT BOX

  • Source: PR TIMES
  • Category: New Product