Suntory Ltd. will launch 'Koodori Hops' as a limited-edition product nationwide starting Wednesday, August 12.
Recently, among regular beer drinkers, the proportion of customers who wish to enjoy various beers according to their mood has been increasing. However, our survey revealed that a certain number of customers hesitate to try new products because they cannot imagine the taste from the packaging.
With the aim of making it easier for such customers to enjoy something new, Suntory introduces 'Koodori Hops'—a limited-edition beer featuring a friendly, flavor-evoking package and a complex, fruity aroma.
● About the Beverage and Packaging
The beverage uses generous amounts of Nelson Sauvin hops, a rare hop variety, to deliver a layered, fruity aroma, complemented by a natural sweetness and a crisp, refreshing finish.
The packaging features colorful illustrations of dancing characters with the phrase 'Fruity Craft,' expressing the fun atmosphere and flavor profile that this product aims to deliver.
― Details ―
▼ Product Name, Volume, Alcohol Content
'Koodori Hops'
350ml 4.5%
※ No suggested retail price set
▼ Launch Date: August 12, 2026 (Wednesday)
▼ Sales Area: Nationwide (limited quantity)
▼ Category: Happoshu (low-malt beer)
▼ 'Koodori Hops' Official Website
https://www.suntory.co.jp/beer/koodori/
▽ Customer Inquiries
Suntory Customer Center: https://www.suntory.co.jp/customer/
End
FACT BOX
- Source: PR TIMES
- Category: New Product