Yoh Oizumi, Takumi Saitoh, and Sosuke Ikematsu Enjoy Midsummer Heat Coolly! New TV Commercial "Midsummer Peel Cool Biz" Episode Begins Airing Sequentially from July 11 (Sat)

Suntory (President: Takeshi Niinami) will begin airing its new TV commercial "Midsummer Peel Cool Biz" episode nationwide for "THE PEEL," a "sour made from fruit peel" that has been well-received since its launch in April 2025. Continuing from previous TV commercials, brand messengers Yoh Oizumi, Takumi Saitoh, and Sosuke Ikematsu will appear.

Through the interactions of the three as they try to spend the midsummer heat "coolly" with "THE PEEL" in hand, the commercial humorously conveys the taste that allows enjoyment of the aroma, richness, and slight bitterness derived from lemon peel, in a summery fashion.

In commemoration of the release of the new summer TV commercial, "THE PEEL GARDEN 2026" will be held for two days, July 11 (Sat) and 12 (Sun), at Tokyo Midtown Atrium.

Furthermore, as the first limited edition product for "THE PEEL," "Lime-Scented THE PEEL <Lemon> ALC. 5%" will be released on July 14 (Tue).

About "THE PEEL"

The "THE PEEL" brand is a "sour made from fruit peel" developed with the desire to offer RTD users, who do not typically drink RTDs, a product with an authentic taste that can be enjoyed with meals. The taste, which allows enjoyment of the aroma, richness, and slight bitterness derived from lemon peel, has been well-received, particularly by beer lovers, and cumulative sales exceeded 50 million bottles (Note 1) within one year of its launch in April last year.

From July 14 (Tue), the limited edition "Lime-Scented THE PEEL <Lemon> ALC. 5%" will be released to further expand its fan base.

The taste uses four types of "100% Lemon Peel (Note 2) Lemon Spirits," including distilled spirits and macerated spirits made from lemon peel, similar to "THE PEEL <Lemon> ALC. 5%." By adding lime spirits, the refreshing taste perfect for summer can be enjoyed while retaining the characteristics of the lemon peel.

The packaging features a cool design with colors that evoke a refreshing breeze. The phrase "Lime-Scented" clearly communicates the characteristics of the contents.

Note 1: Calculated in 350ml units Note 2: Proportion in maceration materials used for lemon spirits

About the New TV Commercial

Background of the New TV Commercial

A refreshing terrace bathed in summer sunlight. In contrast to this setting are three men who have never had the spotlight before. A self-proclaimed leader of the trio, Oizumi (Yoh Oizumi), the calm strategist Saito (Takumi Saitoh), and their admiring junior Ikematsu (Sosuke Ikematsu) gather with "THE PEEL," a sour made from fruit peel, not fruit, in hand.

Story of the New TV Commercial

"Midsummer Peel Cool Biz" Episode (15 seconds)

On a midsummer terrace, Oizumi complains, "It's so hot..." Ikematsu, unable to bear the heat, suggests, "Should we cut them?" referring to his suit sleeves. Oizumi agrees, "Let's cut them," but looks worried after seeing his short-sleeved suit, asking, "Is this okay?" At this point, Saito interjects, "That's uncool. We're adults, let's go cool." Upon closer inspection, Saito is wearing shorts with the bottoms cut off!? Oizumi and Ikematsu involuntarily exclaim in unison, "Cool..." This 15-second commercial depicts the appeal of "THE PEEL," which can be enjoyed coolly even in midsummer, featuring humorous interactions between the three and "THE PEEL" poured into glasses with sparkling ice and carbonation, creating a refreshing summer feeling.

Overview of the New TV Commercial

Title: "Midsummer Peel Cool Biz" Episode (15 seconds)

Cast: Yoh Oizumi, Takumi Saitoh, Sosuke Ikematsu

Start Date of Broadcast: July 11, 2026 (Sat)

Broadcast Area: Nationwide

*CM footage can also be viewed on the Suntory Official YouTube channel.

"Midsummer Peel Cool Biz" Episode (15 seconds): https://www.youtube.com/watch?v=wn-oZQ0ElAI

Storyboards for the New TV Commercial "Midsummer Peel Cool Biz" Episode (15 seconds)

Oizumi: "It's so hot..." Saito: "Let's go cool." Oizumi & Ikematsu: "Cool..."

Ikematsu: "Should we cut them?" Oizumi: "Let's cut them." Oizumi: "Born from peel"

Oizumi: "Lemon Peel Sour"

Oizumi: "Is this okay?" Saito: "That's uncool." Oizumi: "THE PEEL"

Saito: "We're adults." Oizumi: "Suntory"

Overview of "THE PEEL GARDEN 2026"

Overview of "THE PEEL GARDEN 2026"

In commemoration of the release of "THE PEEL's" new summer TV commercial, "THE PEEL GARDEN 2026" will be held again this year.

At this event, in addition to the world depicted in "THE PEEL's" TV commercial, a space that evokes a sense of "coolness" perfect for the hot summer will be presented. A set of "THE PEEL <Lemon> ALC. 5%" or "THE PEEL <Lemon> ALC. 7%" with snacks will be offered at a special price of 100 yen (tax included).

Those who order will have access to attractions unique to this event, such as a "Peel Scooping" game perfect for summer and the "Lemon Peel Darts" game, which has been featured in previous TV commercials. Those who succeed in the games will have a chance to take home the limited edition "Lime-Scented THE PEEL <Lemon> ALC. 5%" in advance.

Please visit "THE PEEL GARDEN 2026" to experience "THE PEEL's" unique attractions and a relaxing, cool atmosphere.

Event Outline

Event Name: THE PEEL GARDEN 2026

Date & Time: July 11 (Sat), 12 (Sun), 2026, 13:00 - 20:00

Location: Tokyo Midtown Atrium (Address: 9-7-1 Akasaka, Minato-ku, Tokyo)

Access: Directly connected from Exit 8 of Toei Oedo Line "Roppongi" Station / Directly connected via underground passage from Tokyo Metro Hibiya Line "Roppongi" Station / 3-minute walk from Exit 3 of Tokyo Metro Chiyoda Line "Nogizaka" Station / Approx. 10-minute walk from Exit 1 of Tokyo Metro Namboku Line "Roppongi-itchome" Station

Menu Offerings

Set of "THE PEEL <Lemon> ALC. 5%" 350ml or "THE PEEL <Lemon> ALC. 7%" 350ml with snacks: 100 yen (tax included)

Experience Attractions

Peel Scooping

An attraction where original "THE PEEL" balls float in a pool modeled after a large lemon, the symbol of "coolness" at the venue. Those who successfully scoop balls with a net designed with the logo will receive one of the following, depending on the ball's color: "THE PEEL <Lemon> ALC. 5%," "THE PEEL <Lemon> ALC. 7%," or "Lime-Scented THE PEEL <Lemon> ALC. 5%."

Lemon Peel Darts

The popular dart game from "THE PEEL BAR: Enjoy the Aftertaste of Peel and Adulthood" returns with a summer theme. If you hit the "peel" on the outer part of the target, you will receive an original sticker.

SNS Posting Campaign

Those who post photos or videos taken at the venue on social media with the designated hashtag will receive an original can magnet. Please enjoy posting a summery photo unique to this location at the refreshing "THE PEEL GARDEN 2026."

Relax PEEL Seats

A special area called "Relax PEEL Seats" is set up in a corner of the venue for a cool and relaxing experience. Enjoy "THE PEEL" while feeling the summer coolness in a space where "Pea-rin" (wind chimes) inspired by lemon peel and lime sway. Limited edition deck chairs are also available.

Original Glass & Coaster with Copy

At the venue, please enjoy "THE PEEL" with original glasses engraved with the "THE PEEL" logo and fruit peel, and coasters with copy.

Product Outline

Product Name, Volume, Suggested Retail Price (excluding tax)

"THE PEEL <Lemon> ALC. 5%"

350ml - 167 yen

500ml - 228 yen

"THE PEEL <Lemon> ALC. 7%"

350ml - 167 yen

500ml - 228 yen

*Prices do not restrict independent pricing by retailers.

Release Date

"THE PEEL <Lemon> ALC. 5%": Sequentially from mid-December 2025

"THE PEEL <Lemon> ALC. 7%": March 17, 2026 (Tue)

Sales Region: Nationwide

Product Category: Spirits

Product Release Information

"THE PEEL <Lemon> ALC. 5%": https://www.suntory.co.jp/news/article/14948.html

"THE PEEL <Lemon> ALC. 7%": https://www.suntory.co.jp/news/article/2026/14985.html

"THE PEEL" Homepage: http://suntory.jp/PEEL/

Product Name, Volume, Suggested Retail Price (excluding tax)

"Lime-Scented THE PEEL <Lemon> ALC. 5%"

350ml - 167 yen

500ml - 228 yen

*Prices do not restrict independent pricing by retailers.

Release Date

July 14, 2026 (Tue)

Sales Region: Nationwide, Limited Time Offer

Product Category: Spirits

Product Release Information

"Lime-Scented THE PEEL <Lemon> ALC. 5%": https://www.suntory.co.jp/news/article/2026/15048.html