Thirdly to Publicly Unveil Profiit, a Business Support Platform Visualizing Work Profitability, at iPROS AI 2026 Summer; Latest Demo Ahead of September Launch

Thirdly Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Masahiro Wada; hereinafter 'Thirdly') will exhibit at 'iPROS AI 2026 Summer,' a business-focused AI exhibition held at Ariake GYM-EX from Wednesday, July 29 to Friday, July 31, 2026.

At its booth (Booth No. 4-6), Thirdly will make the first public unveiling of 'Profiit,' a business support platform designed to enhance corporate productivity and profitability by visualizing knowledge work—an increasingly critical challenge amid labor shortages and the growing emphasis on human capital management. The platform is scheduled to launch in September 2026, making this exhibition the first opportunity for the general public to experience the actual product.

Background: Management Without Visibility into the Link Between Work and Profit

In many knowledge-work organizations, while financial data reveals 'how much profit was made,' they lack clarity on 'who spent time on what, and how that contributed to profit.' Executives view work in terms of 'revenue,' managers in 'time,' and frontline staff in 'tasks.' This misalignment in language is the root cause of stalled improvement cycles.

To address this, Thirdly has developed a proprietary management framework called 'Work Profit Design' and is launching 'Profiit' as its implementation platform. Since the end of April 2026, a limited trial version has been available on a first-come, first-served basis, with participation from multiple companies across industries and sizes—including large enterprises, SMEs, IT firms, and manufacturers—enabling real-world validation in diverse organizational settings. The latest version of Profiit, refined through trial feedback, will now be unveiled to the public for the first time at this exhibition.

What is 'Profiit'? A Business Support Platform Reimagining Work as 'Work Data'

Profiit is a cloud-based service that visualizes the actual state of organizational work using a proprietary data format called 'Work Data,' supporting data-driven decision-making and continuous improvement cycles tied directly to profitability.

Capturing the 'Value of Work' Beyond Time Tracking

While attendance data only shows 'who worked how many hours' and time-tracking data adds 'what tasks were done,' Work Data goes further—capturing 'the purpose of the work,' 'what should have been done,' and 'the value generated'—using a unique graph structure. This enables visualization of the relationship between human effort and profit, which financial data alone cannot reveal, bridging the gap between executives' 'revenue,' managers' 'time,' and frontline 'tasks' with a unified data model.

Cross-Organizational Comparison and Real-Time Analysis

By capturing all work across departments and business units within a common framework, Profiit enables cross-functional comparison and analysis. There is no need to wait for monthly closing—analysis can begin the same day data is entered, allowing organizations to evolve their analytical capabilities progressively while operating.

Data Use for Profitability and Well-Being, Not Surveillance

Aggregation is designed to occur at the role or team level by default, not for individual monitoring or performance evaluation. The platform supports organizations in redirecting time saved from eliminating waste toward more valuable work and employee fulfillment.

Booth Highlights (Booth No. 4-6)

First Public Demo: Experience the full workflow—from Work Data input to profit structure visualization and analysis—in a single demonstration.

Hands-On Trial: Simulate your own company's operations to experience work visualization firsthand.

Individual Consultations: Ongoing sessions available for inquiries on productivity and profit improvement.

Visitor Gift: Receive an exclusive LINE sticker set featuring the original character 'Profiee.'

Event Overview

Event Name: iPROS AI 2026 Summer (1st AI/DX Business Challenge Solution Expo, 2nd AI/DX Sales & Marketing Expo)

Dates: July 29 (Wed) – July 31 (Fri), 2026, 10:00–17:00

Venue: Ariake GYM-EX (1-10-1 Ariake, Koto-ku, Tokyo 135-0063)

Thirdly Booth: Booth No. 4-6

Admission: Free (prior online registration required)

Registration: https://ex.ipros.jp/expo/iprosai/entry/

Organizer: iPROS Corporation

Future Outlook

Profiit is scheduled for official launch in September 2026. Moving forward, Thirdly will continue to support the dual goals of enhancing knowledge-work productivity and employee fulfillment, guided by its mission: 'Freeing up free time by creating synergy between profit and well-being.'

About Thirdly Co., Ltd.

Thirdly Co., Ltd., a subsidiary of Change Holdings Corporation, develops and provides 'Profiit,' a business support platform based on its proprietary 'Work Profit Design' framework. The company supports organizations in reimagining work as data to continuously drive improvement cycles that generate profit.

Company Name: Thirdly Co., Ltd.

Address: 6F, Tokyu REIT Toranomon Building, 3-17-1 Toranomon, Minato-ku, Tokyo

Representative: CEO Masahiro Wada

Founded: April 1, 2025

Business: Development and provision of the business support platform 'Profiit'

Corporate Website: https://www.thirdly.co.jp/

Service Website: https://profiit.thirdly.co.jp/

Inquiries:

Public Relations, Thirdly Co., Ltd.

TEL: 03-6690-0323 / Email: [email protected]

*Media interviews and executive interviews at the booth during the event are available upon request.