Citizen Watch Co., Ltd. (Headquarters: Nishi-Tokyo, Tokyo / President: Yoshitaka Ohji, hereinafter Citizen) celebrates its 50th anniversary this year since launching the world's first analog light-powered watch in 1976. A new special video has arrived, featuring Ryōga (Ryōga Funatsu) and Yūki (Yūki Murata), members of the currently sensationally popular main dancer & back vocal group 'Chōtokkyū,' who join the 'Eco-Drive Club' to happily learn about Citizen's 'Eco-Drive,' which converts even faint indoor light into electricity to power watches, not just sunlight.

In the special video released today, titled 'Chōtokkyū Ryōga & Yūki Learn All About Eco-Drive!', they finally delve into Eco-Drive, Citizen's core technology. Following the previous video, 'Chōtokkyū Ryōga & Yūki Join the Eco-Drive Club!? Learn All About Citizen!', the interaction with their senior in the Eco-Drive Club accelerates, and the two are overwhelmed by the senior's passionate explanations. How will they perceive the passion poured into development!?

You can watch the new video on the special content site below.

Citizen Eco-Drive 50th Anniversary 'Eco-Drive Club' Special Content

https://citizen.jp/special/ecodrive50th/ryogayuki/index.html

Profiles

【Ryōga Funatsu】

Born October 23, 1994, from Kanagawa Prefecture. Leader of the 9-member 'main dancer & back vocal group' Chōtokkyū. Group's Car No. 3 / Main Dancer / Lean担当 (Gari-Gari Tanto). Individually, he has published the book 'Ryōganos. no Hon.' He is also expanding his activities by appearing in dramas.

【Yūki Murata】

Born January 2, 1995, from Tokushima Prefecture. Dance leader of the 9-member 'main dancer & back vocal group' Chōtokkyū. Group's Car No. 5 / Main Dancer / Clumsy担当 (Dojikko Tanto). His individual activities are also diverse, including live performances, choreography, and appearances on variety shows.

What is Eco-Drive...

Eco-Drive, a light-powered technology that drives watches with light equally abundant anywhere in the world, embodies Citizen's corporate philosophy of 'Loved by citizens, contributing to citizens.'

Since embarking on light-powered technology with the desire to 'release environmentally friendly watches into the world that do not require regular battery replacement,' Citizen, as a pioneer in light-powered watches, has evolved the functionality and design of 'Eco-Drive' to be powered by converting even faint indoor light into electricity, not just sunlight. It is now worn by people in approximately 140 countries and regions worldwide.

YouTube: @citizenwatchofficial https://www.youtube.com/@citizenwatchofficial

X: @CITIZENWATCHJP https://x.com/CITIZENWATCHJP

Instagram: @citizenwatchjp https://www.instagram.com/citizenwatchjp/

<About Citizen Watch>

Citizen Watch is a manufacture capable of integrated in-house production, from watch components to complete watch assembly and adjustment, and conducts business in approximately 140 countries and regions worldwide. Since its founding in 1918, under the belief of "BETTER STARTS NOW" - 'As long as we consider 'now' as the start and act, we can constantly make things better' - it has consistently contemplated the possibilities of watches, developing from mechanical watches to pioneering light-powered technology 'Eco-Drive' and satellite wave watches. Citizen Watch, which celebrates 50 years since the launch of light-powered watches in 2026, will continue to carve out the future of watches.

"Eco-Drive 50 YEARS OF INNOVATION" https://citizen.jp/special/50th-ecodriveinnovation/index.html

● Eco-Drive is a registered trademark of Citizen Watch Co., Ltd.

★ YouTube and the YouTube logo are registered trademarks of Google LLC.

★ Instagram is a registered trademark or trademark of Instagram, LLC in the United States and other countries.

★ The content of this release is information as of the announcement date.

<Inquiries about Eco-Drive Products>

Citizen Customer Watch Consultation Room Toll-free: 0120-78-4807 (Reception hours: 9:30-17:30, Mon-Fri, excluding holidays)

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: Google LLC / Instagram, LLC