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Shure Marks MXA 10th Anniversary with AI-Powered MXA925 and MXA901 Upgrades

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 5, 2026 10:00 AM ・ Updated Jun 14, 2026 12:06 AM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Shure Japan announced the launch of the AI-powered MXA925 ceiling array microphone and a major firmware update (v6.9) for the MXA901, enhancing audio quality and scalability for advanced meeting rooms.

Shure Japan announced the launch of the AI-powered MXA925 ceiling array microphone and a major firmware update (v6.9) for the MXA901, enhancing audio quality and scalability for advanced meeting rooms.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000045.000054194.html Distributor: PR TIMES
Published: Jun 5, 2026

Shure has launched the MXA925 ceiling array microphone, the new flagship of its Microflex® Advance™ (MXA) series, featuring an built-in IntelliMix® DSP with AI-powered acoustic features. The MXA925 utilizes AI echo cancellation (AEC), AI noise reduction, and AI dereverberation to solve common meeting room acoustic challenges such as glass wall reflections, background noise (typing, pen clicks), and speaker movement. Certified for Microsoft Teams and Zoom, it supports AI assistants like Copilot and Zoom AI Companion with high-precision voice capture. In addition, Shure released firmware v6.9 for the MXA901, adding Steerable Coverage™ mode, direct outputs for voice lift, optimized camera tracking, expanded speech gating thresholds, and adjustable single-zone coverage areas. These new products and updates will be showcased at InfoComm 2026 from June 17 to 19 at the Shure booth (C9018, Central Hall).

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Source: PR TIMES
Category: business

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Announced　Jun 5, 2026 10:00 AM — Distributor PR TIMES
Collected　Jun 5, 2026 10:28 AM
AI structured & analyzed　Jun 6, 2026 6:36 PM
Desk-reviewed & published　Jun 5, 2026 10:00 AM

FAQ

What are the main features of the MXA925?

It features a built-in AI-powered IntelliMix® DSP, utilizing AI echo cancellation (AEC), AI denoiser, and AI dereverb to deliver clear and natural audio capture in challenging environments.

What updates does the MXA901 firmware v6.9 bring?

It introduces support for voice lift applications using Steerable Coverage™ mode and direct outputs, optimized tracking for camera precision, expanded speech gating thresholds, and adjustable single-zone automatic coverage areas.

Which collaboration tools is the MXA925 certified for?

It is officially certified for Microsoft Teams and Zoom, ensuring high-quality audio pickup designed to work seamlessly with AI features like Copilot and AI Companion.

When and where will the new products be showcased?

They will be exhibited at InfoComm 2026 from June 17 to June 19, 2026, at the Shure Booth C9018 in the Central Hall.

Who is the media contact for this announcement in Japan?

Natsuki Hazama from Shure Japan is the designated contact person, available via [email protected].

Cite this article — HOW TO CITE

Washin AI News Desk“Shure Marks MXA 10th Anniversary with AI-Powered MXA925 and MXA901 Upgrades”AI News by Washin Village（和心村）, Jun 5, 2026. https://aeo.idaeo.ai/ai/%E3%82%B7%E3%83%A5%E3%82%A2-%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-06-05-shure-microflex-advancetm-mxa-10%E5%91%A8%E5%B9%B4%E3%81%AE%E7%AF%80%E7%9B%AE%E3%81%AB-a

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