J-DOX Co., Ltd. (Shinjuku, Tokyo) has added two new flavors to its Mexican craft salt brand, "Sal de Aquí." The new releases include "Sal de Chapulín" (grasshopper salt), featuring edible grasshoppers traditionally enjoyed in Oaxaca, and "Sal de Jamaica" (hibiscus salt), made with hibiscus petals, a staple in Mexican cuisine known for its vibrant color and refreshing flavor. These join the popular "Sal de Gusano" (maguey worm salt) to complete a lineup that showcases authentic Mexican food culture. The salts are versatile, perfect for rimming cocktails like mezcal or tequila, as well as seasoning fish, meat, desserts, and beverages. "Sal de Aquí" is crafted using 100% natural sun-dried sea salt from Cuyutlán, Colima, Mexico. The brand name, which means "salt from here" in Spanish, also serves as a playful pun meaning "get out of here," reflecting Mexican humor. The brand is committed to sustainability, using recycled packaging and supporting CO2 reduction through Stripe Climate. Additionally, it holds WBE international certification as a woman-owned business.
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- Source: PR TIMES
- Category: product_launch