1-Day ACUVUE® DEFINE® MOIST® by Johnson & Johnson, a daily disposable color contact lens designed to enhance the natural beauty of the eyes, has been inducted into the 'Rakuten Best Cosme 2026 Hall of Fame' on Japan's largest online shopping mall, 'Rakuten Ichiba.' This induction is a testament to the trust and support of many users over the years, as the product won first place in the color and circle lens category of the Rakuten Best Cosme awards in 2023, 2024, and 2025.

### About Rakuten Best Cosme The Rakuten Best Cosme awards evaluate products sold in the 'Beauty/Cosmetics/Perfume' genre on Rakuten Ichiba based on multiple indicators, including sales and user ratings, to select rankings. The 'Hall of Fame' is a title given to products that have received an award at least three times in the past, recognizing their consistent popularity and quality regardless of changing trends.

### About 1-Day ACUVUE® DEFINE® MOIST® This color contact lens aims for a 'natural and beautiful even up close' look, enhancing the eye's inherent beauty while pursuing safety and comfort.

#### Design Features 1. **Natural Enhancement via Hand-Drawn Designs**: ACUVUE® DEFINE®'s exclusive designers studied eyes to create designs inspired by the iris. Being hand-drawn, they enhance the eyes naturally, making them look beautiful even from a close distance. 2. **Sheer Colors to Bring Out Individuality**: By blending colors, the lenses feature translucent 'Sheer Colors' that harmonize with each individual's original eye color instead of masking it. 3. **Three-Layer Structure for Dimension and Shine**: Three layers provide depth, highlight, and blending, giving the eyes a natural three-dimensional appearance and shine.

#### Safety and Comfort Features 1. **Comfortable All-Day Wear with Moisturizing Ingredients**: The unique Lacreon® Technology keeps moisture inside the lens, maintaining hydration and comfort from morning until night. 2. **No Direct Contact Between Pigment and Eye**: Utilizing 'Beauty Wrapped in Comfort™ Technology,' the pigments are embedded within the lens material, ensuring they do not touch the eye directly while maintaining a thin and flexible lens. 3. **Eye-Friendly Basic Performance**: The lenses include UV protection, an edge design that blends easily with the eye, and high oxygen permeability.

#### Product Lineup In October 2025, two new colors with blurred edges (Sheer Dream and Sheer Allure) were added. Currently, the lineup consists of 11 designs, allowing users to choose according to their needs and preferences.

FACT BOX

  • Source: PR TIMES
  • Category: News