Gee Boon Co., Ltd., which operates the Bangkok photo studio 'Hime to Samurai,' conducted a survey on 'Consumption Behavior and Psychology of Overseas Travelers under the Weak Yen' targeting individuals (men and women in their 20s to 40s) who have traveled abroad within the last year.

Survey Summary: - Approximately 60% reduced their shopping budgets. - Over 60% stated they do not want to reduce spending on experiences. - Major experiences purchased include 'culinary experiences' and 'cultural/historical tours'. - Over half have experienced taking bold actions while abroad. - Over 85% prioritize safety and security when choosing experiences.

Even amidst the weak yen and inflation, the survey highlights that travelers prioritize 'experience-based consumption' that directly correlates with their travel satisfaction.

FACT BOX

  • Source: PR TIMES
  • Category: Survey