No More Fading! Miracle Hair Oil Launches This September

Starge Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; President & CEO: Koji Yamamoto) will launch a new non-silicone hair oil, 'LPLP essence Color Protect Oil,' on Tuesday, September 1, 2026. This product, part of the aging haircare※2 series 'LPLP (Rupurupu),' protects color and enhances shine for those who color their hair or cover grays.

Formulated with Gagome Kelp Extract (proprietary ingredient Rupurupu W Fucoidan)※3 sourced from Hakodate, Hokkaido, it thoroughly protects both color and moisture, helping maintain the beautiful look of freshly dyed hair for longer.

※1 Contains water　※2 Hair care tailored to age　※3 Gagome Extract (moisturizing)

Approximately 77% of users are disappointed by color fading after gray hair care.

An internal survey conducted by LPLP (Rupurupu) revealed that about 77% of people who use hair dye are troubled by 'color fading after treatment.' In response to aging consumers' heartfelt concerns—such as 'wanting to maintain beautiful color until the next dye,' 'hair turning reddish and looking tired over time,' and 'gray hairs becoming visibly noticeable'—the brand has pooled its expertise as a specialist in gray hair care to develop a miracle hair oil that preserves the beauty of freshly dyed color.

Introducing the New LPLP Product

99.9% Natural Ingredients※ — Non-Silicone Hair Oil

LPLP essence Color Protect Oil

(Hair Treatment, Leave-in Type)

[Volume] 100mL

[Estimated Usage Duration] Approximately 100 days / 1 pump each morning and evening

Regular Price: 2,200 JPY (tax included)

Enriched with a soothing herbal lavender scent from a 100% natural essential oil blend.

※ Contains water

Three Key Features of the Miracle Hair Oil

This hair oil embodies LPLP’s long-standing dedication to color care as a gray hair specialist brand, combined with its commitment to gentleness for hair and scalp.

Experience lasting color retention and radiant shine.

Feature 1: Rupurupu’s Unique 'Color-Fade Prevention Formula' for Long-Lasting Beautiful Color

Targets three key areas: 'protecting the cuticle,' 'enhancing shine,' and 'strengthening the hair foundation※2.'

Prevents dye from leaching out and leads to healthy, shiny hair that reflects light.

※2 Due to moisturization　※3 Fucus Vesiculosus Extract (moisturizing)　※4 Meadowfoam-Delta-Lactone (moisturizing, hair repair)　※5 Glyceryl Tri-Caprylate/Caprate, Squalane (moisturizing, shine)　※6 Gagome Extract, Isostearyl Hydrolyzed Collagen AMPD, Hydrolyzed Conchiolin Protein, Phytosterols, Hydrogenated Lecithin (moisturizing)

Feature 2: Gentle on Hair and Scalp — Achieving a Non-Silicone Hair Oil

99.9% Naturally Derived Ingredients※1

At LPLP (Rupurupu), we believe 'you should have healthy, beautiful hair even 10 years from now.' As part of our unique '7 Promises,' we have committed to a 'non-silicone' formula. While silicones improve slip, they can build up on hair and require careful rinsing to maintain a healthy scalp environment. That’s why Rupurupu prioritizes future hair health and developed a non-silicone hair oil. We further pursued gentleness for hair and achieved 99.9%※1 naturally derived ingredients. We deliver products with uncompromising dedication.

※1 Contains water

Feature 3: Only Rupurupu — Gagome Kelp’s Gift for Hydrating Dry, Brittle Hair

As we age, hair becomes hollowed out due to coloring and daily damage. Dryness and frizz stem from a lack of essential hair components. Rupurupu uses Gagome Kelp from Hakodate, Hokkaido. We’ve formulated with Gagome Kelp Extract (proprietary ingredient Rupurupu W Fucoidan※7) that targets both hair and scalp. Experience the unique hydration only Rupurupu can deliver.

Gagome Kelp Extract (proprietary ingredient Rupurupu W Fucoidan※7)

Usage Instructions

Use once in the morning and once at night, at least 1 pump each time, for a total of two applications per day. Use the following as a guideline for the amount per application.

LPLP’s Ultimate Gray Hair Care Routine

～Nurturing Beautiful Hair with the Gifts of the Sea and the Power of Biotechnology～

LPLP is a fundamental haircare brand that thinks about your hair 10 years from now.

【Aging Haircare※1 Series LPLP (Rupurupu)】

LPLP (Rupurupu) is a coined brand name combining 'kelp' and 'scalp.'

Formulated with the proprietary 'Rupurupu W Fucoidan (Shionogi Algae Extract)' developed by the Shionogi Pharmaceutical Group. Launched in 2011 as an aging haircare*¹ series with proven results, it has surpassed 5.3 million units in cumulative sales since launch. Beautiful hair starts with a healthy scalp. We continue to help many customers achieve youthful-looking hair and scalp.

※1 Care tailored to age

※2 As of January 2026

Distribution Channels for LPLP essence Color Protect Oil

Online sales begin September 1, 2026

・LPLP Official Online Store 'STELLA SENSE'

https://www.stellasense.jp/

・E-commerce marketplaces (Rakuten, Yahoo! Shopping, Amazon)

※ Planned for gradual release at drugstores and variety stores

[Company Overview]

Starge Co., Ltd.

Address: 7F Apollo Tower Nihonbashi, 1-8-16 Nihonbashi-Honcho, Chuo-ku, Tokyo 103-0023

Representative: President & CEO Koji Yamamoto

HP: https://starge.co.jp/

[Inquiries Regarding This Release]

Starge Co., Ltd. PR Contact: Kojima, Morita

TEL: 03-4218-3389

Email: [email protected]