Sumadori Co., Ltd., in collaboration with students from Atomi University, is hosting the 'Time Travel Exhibition' at SUMADORI Meets in Shibuya from May 13 to 31, 2026. The event explores alcohol culture from ancient times to the Prohibition era through illustrations and creative non-alcoholic cocktails (priced at 900 yen). Based on student research highlighting Gen Z's interest in personalized drinking, the exhibition promotes 'Smart Drinking' by allowing visitors to discover diverse ways of enjoying social settings without the pressure of alcohol.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: SUMADORI Meets