ZENFORCE and circlace Launch Comprehensive Partnership in Salesforce Domain

ZENFORCE Inc. (Headquarters: Minato-ku, Tokyo; Representative Director/CEO: Ryo Ogino; hereinafter referred to as "our company"), which supports the implementation and operation of Salesforce for mid-to-small enterprises, and circlace Inc. (Headquarters: Chuo-ku, Tokyo; Chairman and President: Scott Sato; hereinafter referred to as "circlace"), which supports corporate growth with AI and data under the banner of "Beyond AI," today announced the commencement of their collaboration.

Through this collaboration, we will establish a system capable of consistently supporting enterprises from large corporations to mid-to-small enterprises in the Salesforce domain. By combining the strengths of both companies, we will improve the quality of support for customers from implementation to operation and adoption, thereby realizing DX promotion for companies at a higher level. Furthermore, this collaboration will strongly promote the provision of innovative AI agent solutions as a new challenge to solve social and corporate issues in the AI era.

Left: ZENFORCE Representative Director/CEO Ryo Ogino Right: circlace Director, Business Operations/CRO Masatsugu Osaki

Purpose and Background of Collaboration Commencement

Our company has specialized in supporting the implementation and operation of Salesforce for mid-to-small enterprises, providing one-stop support from requirements definition to operational adoption. In this collaboration, we will combine our knowledge and solutions with circlace, which supports corporate growth with AI and data under the banner of "Beyond AI," to further accelerate the creation of results in corporate DX and AI utilization.

circlace has extensive experience in Salesforce consulting for large enterprises, and our company is rapidly growing with an efficient and flexible implementation and operation support model specialized for mid-to-small enterprises. By complementing each other's strengths, we will strengthen our Salesforce implementation support system for companies of various sizes and industries, and further expand the Salesforce economy in the Japanese market. Our company aims to be No. 1 in Salesforce implementation and operation support for mid-to-small enterprises, while circlace aims for No. 1 in the enterprise domain. Through the cooperation of both companies, we will achieve comprehensive market coverage and create a strong impact on the market.

Key Points of Collaboration

<Market Complementarity>

We will integrate circlace's track record of over 600 large enterprise implementations with our support experience for over 200 small and medium-sized enterprises, establishing a comprehensive and seamless support system for businesses of all sizes, from small to large. Seven joint projects are already underway, and we are working on knowledge sharing and productivity improvement while mutually complementing each other's expertise and know-how.

<Sales Synergy>

A joint sales program will be newly established to provide consistent support from lead generation to closing, and from post-order adoption to continuous value creation. Leveraging both companies' experience in Salesforce implementation and operation, we will jointly develop industry-specific templates to meet the needs of a wide range of industries.

<Human Resource Synergy>

We will mutually assign project managers (PMs) and system engineers (SEs) who are proficient in the areas where each company has strengths, thereby enhancing project quality and efficiency. Furthermore, through integrated training programs, we will promote advanced skill development and strengthen our system to provide high-quality and stable support for an increasing number of projects.

Launch of New Joint Business "AI Agent Joint Task Force" Utilizing AI

Both companies have already established a joint task force for AI agents. As an example, we will improve customer experience (CX) and operational efficiency by enabling immediate response to inquiries and streamlining proposal operations. This task force will fuse circlace's expertise in large enterprises with our know-how for mid-to-small enterprises to promote the provision of innovative AI solutions and aim to become a global leader in the AI domain.

Future Development (Global Expansion)

As a long-term vision, both companies will promote joint business in overseas markets, primarily in the Asian market. By combining our global network with ZENFORCE's flexible and speedy support system, we will actively work to expand the global Salesforce economy.

Comment from Scott Sato, Chairman and President of circlace Inc.

I am confident that this partnership will elevate the value we provide in the Salesforce domain to a new level.

By combining the strengths of both companies, we will support corporate transformation in the AI era in a more effective manner.

Comment from Ryo Ogino, Representative Director/CEO of ZENFORCE Inc.

The partnership between circlace and our company is an ideal one-team setup. We will leverage the knowledge already gained from joint projects and apply it across the board to create results from mid-to-small enterprises to large corporations.

About circlace

circlace is an IT service company that provides consulting, implementation support, human resource development, and adoption support for the world's most advanced AI and data solutions, Salesforce, and Microsoft solutions, under the banner of "Beyond AI."

The circlace group provides consulting services for management, operations, and IT that can contribute to corporate sales and profits by combining the AI, data, and cloud technologies of ServiceNow and Databricks.

Listed on the Tokyo Stock Exchange Growth Market in April 2022.

Company Name: circlace Inc.

Representative: Chairman and President Scott Sato

Location: 6F, Urban Net Nihonbashi 2-chome Bldg., 2-1-3 Nihonbashi, Chuo-ku, Tokyo

Established: November 2012

About ZENFORCE

ZENFORCE is a specialized partner for Salesforce implementation and operation for mid-to-small enterprises, with the mission of "Creating organizations where people can focus on work only humans can do."

We provide one-stop support from requirements definition to setup, customization, and operational adoption, and have supported the Salesforce utilization of approximately 200 companies to date. With speed and partnership as our strengths, we have also been working on AI-readiness using Agentforce and generative AI in recent years, transforming Salesforce into a "growth engine" for companies.

Company Name: ZENFORCE Inc.

Representative: Representative Director CEO Ryo Ogino

Location: 10F, Hibiya Fort Tower, 1-1-1 Nishi-Shimbashi, Minato-ku, Tokyo

Established: December 2020

*The contents described in this news release are as of the date of announcement. They are subject to change without notice.

*Company names and product names mentioned are registered trademarks or trademarks of their respective companies.

[Related Links]

circlace Inc.: https://www.circlace.com/

ZENFORCE Inc.: https://zenforce.jp

<Contact Information for Inquiries>

ZENFORCE Inc.: Public Relations Department

E-mail: [email protected]