Who is participating in the kokeshi exhibition at Isetan Shinjuku?

Designers from Sony and Fujifilm, along with craftsmen from Sakurai Kokeshi, are participating in the event.

What kind of kokeshi works were created by Sony designers?

They created diverse works including scarves, dressed dolls, upcycled spinning tops, vessels, and pendant lights.

When is the in-store kokeshi exhibition and sale taking place?

The in-store event runs from Wednesday, June 17, 2026, to Thursday, June 25, 2026.

Where will the kokeshi sales and exhibition event be held?

It will be held at the Isetan Shinjuku Store, Main Building 5th Floor, Center Park/The Stage #5.

What is the goal of the 'IN-HOUSE -> SOCIAL DESIGN UNIT'?

It aims to utilize the creativity of corporate in-house designers to develop products that solve social issues.

Sony Designers Co-create New Traditional Kokeshi Dolls, Exhibited at Isetan Shinjuku

Published Jun 3, 2026 10:00 PM ・ Updated Jun 14, 2026 4:46 AM ・ 2 min read ・ Source: PR TIMES

Sony and Fujifilm designers co-created new works based on traditional Kokeshi crafts, sold at Isetan Shinjuku. Collaborating with Sakurai Kokeshi, Sony developed diverse items like scarves, lights, and tops.

Sony Group Corporation and Sony Design Consulting Inc. are participating in the 'IN-HOUSE -> SOCIAL DESIGN UNIT' project at the Isetan Shinjuku Store. The exhibition, 'The Yet Unseen Kokeshi Dolls Created by Designers from Sony and Fujifilm,' aims to solve social issues by leveraging the creativity of in-house designers. For this first installment, Sony designers collaborated with Naomichi Sakurai, a craftsman of traditional Naruko Kokeshi from Sakurai Kokeshi. Blending traditional essence with modern aesthetics, they created a diverse lineup: 'Matou Kokeshi' (silk scarves featuring craftsman brushstrokes); 'Yosoou Kokeshi' (traditional dolls dressed in knitwear, dyed with natural colors); 'Meguru Kokeshi' (spinning tops upcycled from wood scraps of the kokeshi-making process); 'Ukeru Kokeshi' (decorative vessels inspired by the woodworking lathe process); and 'Tomoru Kokeshi' (pendant lights inspired by traditional kokeshi shapes). The event runs from June 17 to June 25, 2026, at the Isetan Shinjuku Store, with online sales starting June 3, 2026.

FACT BOX

Source: PR TIMES
Category: business

Sony Designers Co-create New Traditional Kokeshi Dolls, Exhibited at Isetan Shinjuku

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY