Crit Ventures' Jaejoon Song Reveals K-Culture Export Engine: Korean Cosmetics Surpass US, Webtoon Hits $7.8B

At the Tech for Impact Summit 2026, Crit Ventures founder Jaejoon Song analyzed South Korea's cultural export dominance. He highlighted that Korean cosmetics exports surpassed the US in early 2025, and Webtoons have grown into a $7.8B market. Song contrasted Japan's 'Craft-First' model with Korea's 'Scale-First' platform strategy, offering five strategic principles for Japanese firms to thrive in the AI era by focusing on data-driven production and localized system design from day one.