Market School" Held End-of-Term Activity Report Meeting for High School Students x Market Problem-Solving Project

The General Incorporated Association Market School held an end-of-term activity report meeting for market stakeholders on Saturday, March 21st. The Market School is a project that conveys the original role and appeal of the market. This initiative is part of the "Nippon Foundation 'Umi-to-Nippon Project'" (Ocean and Japan Project), which connects people through the sea to pass on a rich and beautiful ocean to the next generation.

What is the "Market School" activity?

*This press release is based on the original text written by high school students, with additions and revisions.

"Market School" is a project where high school students and wholesale intermediate traders at Yokohama Central Wholesale Market collaborate to convey the original role and appeal of the market. While learning about the market, high school students challenge themselves with "PR activities," "product development," and "event planning," aiming to communicate these to many people. Through their activities, they aim to widely promote fresh fish and the unique vibrancy of the market, and also work to create opportunities for people who don't usually visit the market and restaurant stakeholders to visit and conduct business. Utilizing the flexible ideas and proactive spirit of the younger generation, they are opening up new possibilities to connect the community and the market, and disseminating the market's appeal. In this release, we deliver reports from the participating members.

3rd Year Student Hana.S

For this end-of-term presentation, I worked on creating slides and the presentation script. At the previous interim presentation, there was a point where I crammed too much information onto the slides, making them difficult to view. This time, to improve that, I focused on extracting important parts and making them larger and easier to see. As a result, during the presentation, I was able to speak while looking at the audience instead of staring at the slides, so I think the presentation itself went better than last time.

3rd Year Student Ayu.I

I reported on services (Fish Idea Club) and PR. During the Q&A session, several suggestions were made regarding PR activities, such as "Why don't you do this?", and I was grateful, feeling that "these were perspectives we couldn't have found on our own." Furthermore, it was truly gratifying that the intermediate wholesalers, city council members, and market stakeholders told us that our activities were meaningful.

Although I was in charge of PR, this year I went beyond that framework and also participated in service and product development activities. The knowledge gained through those experiences, and even things that seemed unrelated to "Market School" at first glance, I was able to share with many people at this end-of-term presentation.

Following the interim presentation, I am full of gratitude for having such a valuable opportunity prepared and for so many people attending. Truly...