Zurich Insurance Company (Nakano-ku, Tokyo; Representative and CEO in Japan: Masachika Nishimura) has partnered with Shiga Bank, Ltd. (Otsu City, Shiga Prefecture; President and Director: Shinya Kubota) to begin, from June 17, 2026, offering injury insurance via direct mail to customers holding deposit accounts with the bank.

Expanding customer touchpoints through non-face-to-face initiatives

Zurich operates a unique business model that partners with enterprises possessing large customer bases—such as banks and credit card companies—to offer injury insurance through direct mail and other direct marketing channels. To date, Zurich has partnered with over 100 companies, with this collaboration marking its 42nd partnership with a financial institution. Shiga Bank aims to broaden customer engagement by leveraging non-face-to-face strategies amid increasingly diverse customer lifestyles, leading to this partnership.

Offering affordable, comprehensive insurance as a bank customer service

Under this collaboration, Shiga Bank will progressively send direct mail offers for injury insurance to its depositors. Customers can simply return the enclosed application form to enroll in a plan starting at approximately ¥1,000 per month, providing comprehensive coverage including up to ¥100 million in liability protection (with settlement negotiation services), as well as benefits for death, hospitalization, and surgery. Joint coverage plans for couples are also available. This initiative allows the bank to extend insurance offerings beyond in-branch consultations, reaching customers who rarely visit branches, thereby enhancing customer convenience and loyalty.

Zurich will continue to expand the sales of injury and medical insurance through partner companies and remain committed to delivering valuable, attractive products and services to customers.

[About the Partner-Customer Business Model]

Zurich operates a distinctive business model offering insurance products to customers of partner companies—including credit card issuers, banks, and loyalty card providers—via direct mail, telemarketing, and digital marketing.

For more information, please visit: https://www.zurich.co.jp/pa/freecare

FACT BOX

  • Source: PR TIMES
  • Category: Partnership