POLICE, the house brand of the Italian De Rigo Group, will host an exclusive talk event titled 'POLICE × Kai Asakura "Style Is Strength Talk Session"' in Tokyo in the summer of 2026, featuring brand ambassador and professional fighter Kai Asakura.

Under the theme "Style Is Strength (Strength is born from the styles one chooses to continue)," this closed talk session will feature Kai Asakura discussing his past choices and beliefs. Through the words of Asakura, who continues to fight on the world stage as a martial artist, the event provides an opportunity to experience the value of having a personal style firsthand.

The event offers direct insight into the real words and thinking of Asakura, who continues to challenge himself at the forefront of martial arts. He is also expected to speak about the brand world of POLICE and the background behind his appointment as brand ambassador.

[Campaign/Event Overview]

Campaign Content: Invitation to a special talk session featuring Kai Asakura for customers who purchase eligible products. Eligible Purchase Period: March 1, 2026 (Sun) – June 28, 2026 (Sun) Eligible Products: POLICE eyewear, POLICE accessories, POLICE watches (*Parallel imports, second-hand goods, and gifts are excluded.) Application Period: May 22, 2026 (Fri) – June 28, 2026 (Sun) Event Schedule: Planned for a weekend in August or September 2026. Event Venue: Planned for a location within Tokyo. Campaign Website: https://police-japan.com/enquete2026/ *Details of the event will be provided only to the winners.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: POLICE