Toyota Mobility Parts Co., Ltd. (Headquarters: Nagoya, Aichi; President: Hirotaka Sakakibara) is pleased to announce that the 'Wheel Cleaner' from its private brand (PB) 'TAMAROU', which began sales this fiscal year at its 'James Car Maintenance and Car Parts Stores', has achieved the No. 1 sales performance* in the wheel chemical category at James stores.

*Based on internal research / Sales performance in the 'Wheel Chemical Category' at James stores / Period: April 1, 2025 - March 31, 2026

### ● TAMAROU 'Wheel Cleaner' Since its launch in July 2025, this product has quickly gained the support of many customers, recording the top position in both sales volume and value within its category for the target period (April 1, 2025 - March 31, 2026).

Furthermore, announcements on our company's YouTube channel, coupled with clear in-store promotions and product displays, have resulted in many customers picking up the product.

● Product Features This wheel cleaner features a gel & foam formula that resists dripping and is formulated with a high concentration of cleaning ingredients specialized for dust removal, making it effective even against deep rust. It has a pleasant blueberry scent that significantly reduces unpleasant odors, lathers well to reduce scratching, and can be diluted up to 2:1 for excellent cost performance. It is also compatible with imported car wheels.

### ● What is TAMAROU? TAMAROU is a car wash brand created in earnest for car wash enthusiasts through a collaboration between 'James Car Parts Store' and a 'major car wash manufacturer'. It is designed with meticulous attention to detail to meet the needs of users seeking professional quality. Easy to use for everyone from beginners to advanced users, it delivers a satisfying finish that will surprise you with its high quality every time, making you want to share this experience with others. We aim to provide products that spread by word-of-mouth, expanding the circle of car wash lovers.

### ● About Our Products Currently, we sell four types of products: automotive coating agents 'SwagCoating', 'TopCoat', and 'QuickDetailer', and the automotive wheel cleaner 'WheelCleaner'.

◆ SwagCoating A coating agent that challenges the limits of water repellency. James Store Price: ¥3,280 (tax incl.) Amazon Price: ¥3,600 (tax incl.)

◆ TopCoat An ultra-glossy x strong water-repellent coating agent formulated with wax components. James Store Price: ¥3,280 (tax incl.) Amazon Price: ¥3,600 (tax incl.)

◆ QuickDetailer A coating agent that simultaneously removes dirt and provides a strong water-repellent coat. James Store Price: ¥2,970 (tax incl.) Amazon Price: ¥3,280 (tax incl.)

◆ WheelCleaner A high-concentration wheel cleaner that easily removes stubborn dust and dirt. James Store Price: ¥2,280 (tax incl.) Amazon Price: ¥2,600 (tax incl.)

### ● Various Links ■ Brand Site https://www.jms-car.com/item/tamarou/

Online Store (Amazon) https://www.amazon.co.jp/stores/TAMAROU/page/CF77D51F-D40A-4BA3-A3DE-B8B995D59031?ref_=cm_sw_r_ud_ast_store_BXV26JAGPN3GJRFX28HB

YouTube Channel https://www.youtube.com/@jms_car_item

At James, we will continue to promote exciting initiatives for even more car wash enthusiasts.

FACT BOX

  • Source: PR TIMES
  • Category: News