Coleman x BEAMS Launch Anniversary Collection

Newell Brands Japan LLC Coleman Division (Headquarters: Minato-ku, Tokyo; President: Yutaka Nakazato; hereinafter Coleman) announces a 50th-anniversary collection in collaboration with the select shop 'BEAMS', operated by BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yo Shitara; hereinafter BEAMS). Each item is currently available for pre-order starting Thursday, March 19, 2026, at stores handling <bPr BEAMS> nationwide and the official BEAMS online shop.

The year 2026 is a special anniversary year where the 50th anniversary of Coleman's landing in Japan and the 50th anniversary of BEAMS' founding coincide. Backed by the partnership between the two brands that has continued since 2010, a special collaboration with the largest volume in history, suitable for celebrating this anniversary year, has been realized. This lineup, which uses the "crazy colors" that can be said to be the symbol of BEAMS, produces a special feeling unique to the anniversary year, and boasts a playful finish that stands out even in the field.

■ The furniture series revived for the first time in about 3 years

The highlight of this collection is the furniture series, revived for the first time in about 3 years. The steel frames are boldly colored with "crazy colors", and 3 models of chairs and tables with unprecedented special specifications will be developed. BEAMS' corporate color, orange, is adopted, and the logos and pis names of both brands are unified in tonal colors. While having the impact of primary colors and a playful color scheme, it gives a stylish impression.

<Scheduled to be released in April 2026>

ONEMILE CHAIR / ¥14,300 (tax included) RESORT CHAIR / ¥7,150 (tax included)