Netz Toyota Toyama Donates 7,000 "AMIE Learning Notebooks" to First Graders in Toyama Prefecture

Netz Toyota Toyama Co., Ltd. (Head Office: Toyama City, Toyama Prefecture, President: Taiji Sasayama) will donate original notebooks for learning traffic safety, "AMIE Learning Notebooks," to all first-grade elementary school students in Toyama Prefecture, in order to protect the "lives" and "safety" of children in the community. As a company that handles automobiles, this initiative, planned in collaboration with Showa Note Co., Ltd., stems from a desire to support the safe growth of children who will lead the future. The donation will commence in 2025 and be made annually.

Background of the Initiative

In recent years, 7-year-olds have the highest number of traffic accident fatalities among pedestrians, and "sudden darting out" is the most frequent cause of accidents. Preventing traffic accidents involving children is a major challenge for the entire community, and Netz Toyota Toyama, as a company involved with automobiles, wishes to contribute to "creating an environment where children who will lead the future can grow up safely." The "AMIE Learning Notebooks" were created with the aim of providing children with a fun learning experience through engaging notebooks, serving as a catalyst to enhance their understanding of traffic rules and safety awareness, and also as a tool for discussing traffic safety at home and school.

Features of the Notebook

The "AMIE Learning Notebooks" to be donated feature Netz Toyota Toyama's original character "AMIE," who explains traffic rules in an easy-to-understand quiz format. The notebooks also introduce the history of automobiles and the jobs at Netz Toyota Toyama (such as service engineers and sales staff) in an enjoyable way. By holding these notebooks, it is hoped that children will not only increase their interest in traffic safety but also develop an interest in cars and work.

Netz Toyota Toyama hopes that these "AMIE Learning Notebooks" will continue to serve as a "guide to safety" for each child, inspiring them to spend their days safely and energetically.

Company Profile

Company Name: Netz Toyota Toyama Co., Ltd.

Representative: Taiji Sasayama, President

Head Office Location: 3-3-33 Shinjo Honmachi, Toyama City, Toyama Prefecture, 939-8516

Business Activities: New and used Toyota vehicle sales, maintenance and inspections, insurance agency services, etc.

Official Website: https://www.netz-toyama.co.jp/