Noah Indoor Stage Joins 'IZUMIKO CAMP FESTA 2026' in Shimoshima Town, Nagano, as Part of the 'W ARC' Project, Creating Regional Co-Creation Through 'Sauna × Music × Pickleball'

Noah Indoor Stage Co., Ltd. (Headquarters: Himeji City, Hyogo Prefecture; President and CEO: Masayuki Onishi) will sponsor the outdoor festival 'IZUMIKO CAMP FESTA 2026 sponsored by Nihon Recycler Service,' to be held on August 1 (Sat) and 2 (Sun), 2026, at Izumiko Lake in Shimoshima Town, Nagano Prefecture. As part of the collaborative project 'W ARC (Double Arc)' with MIC FIELD Co., Ltd. (Headquarters: Shibuya Ward, Tokyo; Representative Director: Tomoya Mikuni), a creative production company, they will launch an experiential zone for pickleball, a fast-growing new sport gaining global popularity.

The event will offer a new outdoor experience where visitors can enjoy pickleball alongside camping, sauna, music, and local cuisine in the naturally rich lakeside setting.

Our goal is to use sports as an entry point to experience the charm of the region and enrich the time spent in the local community.

We hope such experiences will encourage visitors to explore the area, extend their stay, and foster attachment and ongoing engagement with the region.

【Sports as a New Solution to Regional Challenges】

In Japan, population decline and aging are accelerating, leading to challenges such as reduced visitor numbers, declining tourism spending, and weakening community ties in many regions.

While regions possess rich natural, historical, cultural, and culinary assets, there is a growing need to create 'opportunities' that turn these into repeat visits and sustained local connections.

Noah Indoor Stage believes sports have the power to gather people and naturally connect individuals with each other and with the community.

【A New Regional Experience Created by 'Sauna × Music × Pickleball'】

In recent years, saunas, outdoor activities, and music festivals have become established attractions that draw people across generations.

By integrating pickleball—a sport anyone can enjoy—into these experiences, Noah Indoor Stage aims to create a space where not only physical activity but also natural social interaction can flourish.

Because pickleball emphasizes communication, even strangers can naturally share smiles, becoming part of a new regional experience.

Event Name: IZUMIKO CAMP FESTA 2026 (https://camp-event.vercel.app/)

Dates: August 1 (Sat) – August 2 (Sun), 2026

Venue: Izumiko Lake Park, Shimoshima Town, Suwa District, Nagano Prefecture

Organizer: Human Scale LLC, Representative: Reo Doi

Support: Shimoshima Town Education Board

【W ARC’s Vision for Regional Co-Creation】

W ARC embodies the vision of becoming a bridge (Arc) that connects people with each other and with the region through pickleball.

Through pickleball as a catalyst:

- Visit the region

- Enjoy meals at local restaurants

- Stay overnight in the area

- Experience local nature and culture

- Interact with local residents

By accumulating such experiences, people will naturally think, 'I want to come back,' or 'I want to bring my family or friends next time.'

We believe these repeated experiences will lead to sustained regional connections and the creation of new local fans.

We aim to combine regional nature, culture, food, and sports to create unique experiential value, sparking interest in the region and fostering new connections between people and communities.