BitTrade to Speak at UPCX Session, WebX 2026 — Envisioning the Realization and Adoption of a 'Blockchain-Invisible' Payment Infrastructure

BitTrade Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Lei Guan; hereinafter "the Company") announced that its President and CEO, Lei Guan, participated in the UPCX session titled "Can Blockchain Become Financial Infrastructure? — UPCX's Vision for the Future of Finance" at the Web3 conference "WebX 2026," held on Tuesday, July 14, 2026, at The Prince Park Tower Tokyo.

The session took place on Tuesday, July 14, from 15:00 to 15:15 at the CRYL Stage, featuring Takamiki Sato, CMO of UPCX-Platforms Pte. Ltd., Makoto Nakano, CEO of the same company, and Lei Guan, President and CEO of BitTrade.

During the session, the panelists exchanged views on the essential elements for blockchain to become widely adopted as a social infrastructure for payments and finance, UPCX's vision for payment experiences, its future evolution, and initiatives in the Japanese market.

Toward True Adoption: Making Technology Invisible

The central theme of the discussion was the importance of creating an environment where users can securely and naturally use services without being consciously aware of the underlying technology—not merely competing on blockchain processing speed or technical novelty.

For cryptocurrencies and blockchain technology to achieve widespread adoption, they must be seamlessly integrated into daily life and business activities, just like existing payment services, rather than being promoted as cutting-edge innovations. UPCX emphasized that its future development will focus not only on performance improvements but also on building an open ecosystem that welcomes developers, businesses, and users.

The panel introduced the philosophy of delivering services that are convenient and naturally adopted by users—highlighting features such as Named Accounts, Escrow, and Time Payments—not to showcase blockchain technology itself, but to enhance real-world usability in payments and transactions.

The goal is for purchasing coffee with cryptocurrency to become an ordinary choice, not a special experience. UPCX aims to realize this vision from the standpoint of payment infrastructure—making blockchain invisible to users.

The session also introduced UPCX's rebranding.

This rebranding goes beyond merely changing the logo or design; it clearly expresses UPCX's future vision and its commitment to creating value beyond payments, positioning it as a brand.

The concept of "Beyond Payments" embodies UPCX's mission: to build financial and payment infrastructure that supports everyday life and business activities through seamless, technology-invisible experiences—not limited to mere payment functionality.

During the WebX 2026 event, UPCX's initiatives and its new brand vision were showcased at its booth, with BitTrade staff assisting in guiding visitors.

Comment from Lei Guan, President and CEO of BitTrade

"UPCX has consistently focused on one core principle from the beginning: widespread adoption as a payment infrastructure. This core has never wavered. It's not just about competing on processing speed or new technologies, but about creating an environment where anyone can use it safely and naturally, without needing to be aware of blockchain technology.

Purchasing coffee with cryptocurrency should not be a special experience, but a normal option in daily life. We believe that realizing such a world is key to the true adoption of cryptocurrencies and blockchain technology.

As a licensed domestic cryptocurrency exchange operator, BitTrade will continue to collaborate with Web3 projects like UPCX, prioritizing regulatory compliance, security, and user protection, to help build an environment where cryptocurrencies and blockchain technology are naturally integrated into everyday life and business activities."

About UPCX

UPCX-Platforms Pte. Ltd. is a company developing the next-generation payment system "UPCX," specialized in payments and financial services, built on high-speed blockchain technology.

UPCX leverages open-source blockchain technology to achieve fast transaction processing and improved user experience, aiming to create a payment infrastructure that is practical and easy to use in real-world applications.

By bridging traditional financial systems and the Web3 space, UPCX is working to create new use cases in payments, remittances, and financial services.

X: https://twitter.com/Upcxofficial Web: https://upcx.io/

About BitTrade Co., Ltd.

BitTrade leverages its proprietary blockchain technology and security systems to provide technical support and solutions to various businesses.

Service Name: BitTrade Operating Company: BitTrade Co., Ltd. Cryptocurrency Exchange Operator: Kanto Finance Bureau Director License No. 00007 Type I Financial Instruments Business Operator: Kanto Finance Bureau (Securities) No. 3295 Member Association: Japan Virtual and Crypto Assets Exchange Association (JVCEA) Contact: https://bittrade.zendesk.com/hc/ja/requests/new Official Website: https://www.bittrade.co.jp/ja-jp/ Official X: https://x.com/BitTrade_jp

【Important Notes for Cryptocurrency Users】

Cryptocurrencies are not legal tender, such as yen or dollars, whose value is guaranteed by a government. They are electronic data exchanged over the internet.

If you lose the private key used for cryptocurrency transactions, you may be unable to access your assets, potentially resulting in total loss.

Cryptocurrencies may lose value due to the failure of blockchain or other transaction record systems.

While the Company manages customer assets separately from its own, in the event of the Company's bankruptcy, it may be unable to return deposited assets.

Cryptocurrencies can only be used for payment if the recipient agrees to accept them as settlement.

Cryptocurrency prices are volatile. You may incur losses if prices drop sharply or become worthless suddenly.

Cryptocurrency exchange operators must register with the Financial Services Agency or local finance bureaus. The Company is a registered cryptocurrency exchange operator.

When trading cryptocurrencies, please ensure you receive explanations from us, fully understand the transaction details, and make decisions independently.

【Risk Disclosure for Leverage Trading】

Leverage trading allows you to trade larger amounts than the margin deposited, offering high investment efficiency and the potential for significant returns. However, it also carries the risk of substantial losses due to price fluctuations in the underlying cryptocurrency. Losses may exceed the initial margin.

Leverage trading involves a spread (price difference) between the ask price (buying price) and bid price (selling price). During periods of extreme market volatility or significantly reduced liquidity, spreads may widen or