Survey on Skincare Realities for Modern Women: Nearly 40% Struggle to Find Suitable Products, Highlighting the Spread of 'Skincare Fatigue'

Beverly Glen Laboratories, Inc. (HQ: Minato-ku, Tokyo; Representative: Akira Kodama), developer of the 'b.glen' brand that utilizes advanced penetration technology cosmetics derived from drug delivery systems (DDS), has conducted a survey on the realities of skincare among women in their 30s to 50s.

With vast amounts of beauty information and new products circulating daily via social media and beauty media, an increasing number of women feel they do not know which care is truly right for them, highlighting a structural challenge known as being 'skincare lost.'

Key Findings: Only 3.4% of women feel they 'fully realize' the benefits of their skincare. Conversely, 41.4% of women feel it is 'difficult to find products that suit them.' The survey revealed that the biggest burden is not the 'effort' involved, but the psychological cost of 'wondering what to use' (43.8%).

Survey Overview: Method: Internet survey Period: April 15, 2026 (Wed) – April 16, 2026 (Thu) Target: 500 women aged 30-50

The results suggest that consumers are beginning to prioritize 'conviction'—wondering if a step is meaningful—over simple time-saving.

Against this backdrop of feeling 'unable to choose' or 'unable to judge,' b.glen is currently running an 'AI Skin Analysis Project' to analyze and propose skincare tailored to individual skin conditions. Based on skin data provided by participants, the project aims to improve analysis accuracy and eventually lead to personalized skincare recommendations.