FEILER ART HEIDI DAY 8.12: Heidi Day Launches Today, July 15! Special Movie Narrated by Popular Voice Actor Yuki Kaji, Plus App-Exclusive Making-of Video

~Art in Every Bag~

Bringing art into everyday life

'FEILER ART'

Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Naohisa Yagi) announces the launch of 'FEILER ART HEIDI DAY 8.12' in celebration of '#HeidiDay2026' on Wednesday, August 12. The event will be held at Feiler Ginza Main Store, Feiler Tenjin Underground Store, Feiler Tokyo Midtown Hibiya, department store Feiler shops nationwide (https://www.feiler-jp.com/shoplist/), and the official Feiler online shop (https://feiler.jp).

August 12 is recognized as '#HeidiDay2026'—a fan-created commemorative day derived from the phonetic reading of '812' as 'Haiji' (Heidi), honoring the beloved Feiler design 'HEIDI'.

Popular Voice Actor Yuki Kaji Narrates Special Movie

The German traditional craft brand 'FEILER', known for its Schneere silk embroidery, is presenting 'FEILER ART'—a year-long initiative from April 2026 to March 2027—under the theme 'Art in Every Bag'. The campaign highlights how art integrates into daily life through visual storytelling and immersive experiences.

The video series 'FEILER ART STORIES — Special Movies —' features popular voice actor Yuki Kaji as narrator, exploring the themes, stories, color symbolism, and design inspirations behind each Feiler pattern through rich audiovisual expression.

The special website on the Feiler brand site now features the 'Heidi Antique' special movie. Visitors can also enjoy audio guides for the nine designs showcased at the 'FEILER ART MUSEUM', held from April 30 to May 6, 2026 at Roppongi Hills Hills Cafe / Space, as well as the 'Blaurosen' special movie. Explore the enchanting world of Feiler.

Special Website:

https://www.feiler-jp.com/feiler_art

Additionally, starting today, July 15 at 10:00 AM, the Feiler app will release an exclusive making-of video featuring behind-the-scenes footage of voice actor Yuki Kaji's recording session.

Download the Feiler app and register as a Feiler Members member to access this exclusive content.

Feiler Members & App Download:

https://feiler.jp/shop/pages/members.aspx

[Navigator: Voice Actor Yuki Kaji]

Yuki Kaji is renowned for voicing iconic characters such as Eren Yeager in 'Attack on Titan', Masa in 'MAO', Jet-senpai in 'Detective Precure!', and Shoto Todoroki in 'My Hero Academia'.

He made history by winning the Seiyu Awards' Best Lead Actor award for two consecutive years in 2013.

To commemorate his 20th anniversary as a voice actor, he launched the AI voice synthesis project 'Soyogi Fractal'.

Product Introduction

Feiler stores and the official online shop are launching a wide range of new products to celebrate #HeidiDay2026 on August 12. From July 15 to August 12, staff at Feiler shops will wear exclusive '#HeidiDay2026' T-shirts, welcoming customers in style.

The official Feiler online shop (https://feiler.jp) will launch the collection at noon on Wednesday, July 15.

At nationwide Feiler shops (https://www.feiler-jp.com/shoplist/), entry on the launch day, July 15, will be limited to those who won a pre-registration LINE lottery and hold an admission ticket, starting from store opening hours. Once all ticket numbers have been called, general admission will be allowed (excluding Keio Department Store Shinjuku, Takashimaya Tamagawa, and JR Kyoto Isetan). Note: Some stores may enforce full-day entry restrictions depending on conditions. Regular sales will resume from July 16 (Thursday), though entry may still be limited due to store congestion.

HEIDI ANTIQUE

A joyful design featuring ladybugs, butterflies, birds, and tiny flowers—'Heidi' captures the charm of small creatures in the German countryside, beloved by all ages. For #HeidiDay2026, the theme is 'Heidi × Art'. Introducing a luxurious new pattern where the classic 'Heidi' characters are framed in a cameo-style setting, surrounded by a field of delicate blossoms. May 'Heidi Antique' become a treasured piece of art that enriches your heart. The collection includes handkerchiefs, bags, pouches, and interior items.

SUNNY HEIDI DAY

On August 12, Heidi and her forest friends enjoy a sunny picnic. They spread a gingham-checkered blanket, share treats, sing songs, and chat happily—so joyfully that even the sun seems to smile along with them.

*Available only as handkerchiefs.

Special Collaborations

This year also features special collaboration items that bring the 'Heidi' universe to life.

Please note: These items will not be sold at the collaboration partners' stores during this period.

mt × Feiler

Kamoi Kakoshi, founded in 1923, celebrated its 100th anniversary in 2023. The company manufactures and sells adhesive products, including industrial tapes and the popular stationery masking tape 'mt', leveraging its expertise in paper and adhesive technology. This collaboration includes a set of five tapes: cute 'Heidi' masking tapes and 'Heidi Antique'-themed remaking tapes ideal for decorating furniture and small interior items.

*Not available for sale at mt stores.

Miyawaki Baizen-an × Feiler

A fan collaboration with Miyawaki Baizen-an, a Kyoto-based fan maker established in 1823 (Bunsei 6). The shop, preserved in its original Edo-period townhouse style, embodies Kyoto's history and elegance. Nearly all products have been manufactured and sold in-house since the Edo era.

Renowned for its perfect balance of function and beauty, each fan is crafted with attention to weight, opening feel, and usability. The fan faces feature original artwork, most of which are hand-painted.

This special edition features the 'Heidi Antique' design on the fan face, packaged with a dedicated case—an elegant accessory to match any outfit.

Rakuchu Takahokuya × Feiler

Rakuchu Takahokuya, founded in 1919, continues the artisan tradition of making cushions and futons, using premium materials to deliver comfort and relaxation through handcrafted quality.