Rikka Ihara Confesses at the Beach!? 'Sacre Lemon' New TV Commercial Starts Nationwide Broadcast on May 25th (Mon)!

Futaba Foods Co., Ltd., which has consistently pursued 'deliciousness, fun, safety, and peace of mind' since its establishment in 1945, will start the nationwide broadcast of the new TV commercial for its long-selling product 'Sacre Lemon,' titled 'Confession at the Beach?', on May 25 (Mon).

With record-breaking heat continuing in Japan, 2026 is expected to be even hotter than last year. The commercial highlights the refreshing, crisp texture of 'Sacre Lemon,' a quintessential summer ice cream that has been a part of Japanese summers since its birth in 1985.

Following last year, popular actor Rikka Ihara appears in this commercial. It begins with a scene on a midsummer beach where she shouts 'I love it!' toward the distance, then sprints across the sand with a giant spoon. She reaches a giant Sacre! With the catchy line, 'I love it! It's Sacre! It's crisp!!', the commercial perfectly embodies the refreshing sensation of Sacre Lemon, making it perfect for summer.

New Commercial Information Title/Length: 'Confession at the Beach?' (15 seconds) Broadcast Start Date: May 25, 2026 (Mon) Broadcast Area: Nationwide YouTube: https://youtu.be/rp851T8qoQo Website: https://www.futabafoods.co.jp/sacre/

About the Sacre Series Launched in 1985, this best-selling product from Futaba Foods marks its 41st year this year. The signature 'Sacre Lemon' features crisp, sweet-and-sour lemon shaved ice topped with a lemon slice. The series sells 62 million units annually. Other flavors include adzuki bean, pineapple, and grape.