Brunello Cucinelli Introduces Three New Fragrances in 'Incanti Poetici' Collection

Fragrance Collection 'Incanti Poetici (Poetic Charms)'

Brunello Cucinelli's fragrance collection 'Incanti Poetici (Poetic Charms)' introduces three unique creations under the names 'Segreto (Secret),' 'Silenzio (Silence),' and 'Ricordo (Memory).'

The journey of Brunello Cucinelli's fragrances, which began in 2023 through a collaboration with EuroItalia, opens a new chapter.

Each of these fragrances is conceived as a refined dialogue between poetry, nature, and the human spirit, enriching the genderless fragrance line 'Incanti Poetici (Poetic Charms)' collection. Each scent is accompanied by works from European poets who were active from the 19th century to the early 20th century.

They are elegant fragrances that invite the wearer to rediscover true beauty and embark on an irreplaceable emotional journey.

These three new fragrances were first unveiled worldwide on December 1, 2025, when Harrods in the UK specially welcomed this maison from Umbria, Italy. Each of them appears as a poem for the sense of smell, demonstrating intimacy with Italian elegance and harmony, as well as a modern interpretation. These scents, filled with dignity and quietly harboring strength, encapsulate rare emotions carved around meticulously selected sublime ingredients. In each delicate nuance, the philosophy of beauty and life that has guided the world of Brunello Cucinelli breathes.

Natural yet deeply human, a dream of elegance.

Brunello Cucinelli and EuroItalia deepen their bond based on shared values, wisely blending respect for ingredients with a sincere gaze towards innovation, outstanding craftsmanship, creativity, and a pursuit of attention to detail.

SEGRETO (Secret)

Incanti Poetici Segreto Perfume (100ml) ¥52,800

Segreto (Secret) is crafted by perfumer Alberto Morillas, where the vibrant citrus and floral scent of Calabrian bergamot blends with the more velvety scent of Sicilian yellow mandarin, adding a sweet and fresh, sun-like vitality. At the heart of the fragrance, a pure and radiant, elegant orange blossom appears. Harmony is born from the encounter of the refreshing sensation and floral dignity of neroli essential oil, and the sweeter, fruitier orange flower absolute.

An essence extracted from the leaves and twigs of Paraguayan petitgrain brings a slightly woody freshness, adding dignity while tightening the delicacy of the flowers. The warm and creamy sandalwood of the enveloping, refined base note gives a velvety softness, and shiam benzoin adds an amber note.

Key Notes:

Sicilian Yellow Mandarin

Orange Blossom

Sandalwood

Shiam Benzoin

Alberto Morillas: 'I imagined the scent of an orange garden on a day when the sun is shining brightly. In the morning, the sun is already high, and the sky is clear. This scent was born from that moment of serene stillness. 'Secret' is an homage to light, simplicity, and the rarest ingredients used in perfumery. It invites us to stop and slowly savor the generous beauty hidden in nature.'

SILENZIO (Silence)

Incanti Poetici Silenzio Perfume (100ml) ¥52,800

Silenzio (Silence) is a creation by perfumer Jordi Fernandez. The radiance of Italian bergamot intertwines with the nobility of golden saffron and the lively spiciness of cardamom, creating a quiet yet powerful, dignified creation.

In the middle notes, a unique salty caramel melody wraps around cinnamon filled with soft sensuality and vitality, while delicate oud and mystical ylang-ylang add depth and allure to the olfactory story.

In the soft and sensual base notes, the velvety smooth caress of vanilla and musk, along with the warm, enveloping melody of amber, leave a warm afterglow on the skin.

Key Notes:

Italian Bergamot

Ylang-Ylang

Lao Cinnamon Bark

Salty Caramel Accord

Jordi Fernandez: 'The inspiration for this creation comes from the inner power of nature that promotes the fusion of humans and nature. My goal was to praise the harmony of rare and luminous elements, that is, to create a work that not only stimulates the senses through the interplay of each note and nuance but also questions the essence of maintaining and cherishing the bond with the environment. Thus, this fragrance has become an ode to the beauty of nature and the heart that cherishes it in our daily lives.'

RICORDO (Memory)

Incanti Poetici Ricordo Perfume (100ml) ¥52,800

Ricordo (Memory), also by Jordi Fernandez like Silenzio, opens with a spicy top note wrapped in true elegance. The lively scent of coriander seeds harmonizes with a bright and vivid accent, immediately captivating us with a kaleidoscope of nuances.

Akigalawood, with its strong and modern woody sensation, confronts the velvety purity of jasmine sambac absolute and the smoothness of coconut, creating a perfect balance between strength and delicacy.

In the base notes, the warm and enveloping scent of Indonesian patchouli and cedarwood blends with the sweet sensuality of vanilla and the refined touch of cashmeran, weaving a deep, unique afterglow that is etched in memory.

Key Notes:

Coriander Seed Essence

Jasmine Sambac Absolute

Coconut Emulsion Accord

Indonesian Patchouli

Jordi Fernandez: 'This scent was born from the desire to capture the essence of drifting memories. I transformed each note into something that reminds us of a time when the simplicity and beauty of life were felt more vividly. Through the play of scents, this perfume invites us to rediscover the purity of our childhood, awakening surprise and nostalgia within us. This allows us to regain a deep bond with our inner selves and the world around us.'

* To be launched in Japan from August 1, 2026.

Brunello Cucinelli S.p.A (Brunello Cucinelli Co.) is an Italian fashion brand founded in 1978 by the designer and entrepreneur of the same name. Currently listed on the Italian Stock Exchange (Euronext Milan). Based in the village of Solomeo in Umbria, which retains a strong medieval atmosphere, it pursues 'Harmony wit