Launches Fragrance-Free Pet Deodorizing Spray "WOODEO" Gentle on Cats

WOODEO is a fragrance-free pet deodorizing spray that tackles odors directly, rather than masking them with scent.

Pro-Media Inc. (Headquarters: Miyakojima-ku, Osaka; Representative Director: Uesawa) launched the fragrance-free pet deodorizing spray "WOODEO," made with 100% plant-derived ingredients and alcohol-free, on June 1, 2026.

WOODEO is a pet deodorizing spray that focuses on the cause of odors, rather than masking them with fragrance. To ensure safe use in homes with cats and dogs, it is made with 100% plant-derived ingredients, is fragrance-free, and alcohol-free, supporting the creation of a comfortable living environment for people and pets.

Development Background

In recent years, there has been a growing demand among pet-owning households for products that are not only effective at deodorizing but also gentle on pets and family members.

However, many deodorizing agents on the market primarily mask odors with fragrances, leaving limited options for pets sensitive to scents or owners who prefer fragrance-free products.

WOODEO was developed with the concept of "not deceiving with fragrance." We focused on a simple formula of 100% plant-derived ingredients, fragrance-free, and alcohol-free, aiming for a product that can be used with peace of mind every day.

It is designed to work on the cause of odors, rather than masking them with fragrance.

Tests conducted by the Japan Textile Products Quality and Technology Center and the Japan Food Research Laboratories have confirmed its deodorizing effect against the four major malodorous components: ammonia, acetic acid, isovaleric acid, and trimethylamine. *These are evaluation results under test conditions.

Deodorizing Tests by Third-Party Organizations

In tests conducted by the Japan Textile Products Quality and Technology Center and the Japan Food Research Laboratories, WOODEO confirmed its deodorizing effect against the four major malodorous components: ammonia, acetic acid, isovaleric acid, and trimethylamine.

*These are evaluation results under test conditions. Effectiveness may vary depending on the usage environment and object.

It can be used in areas of concern such as cat litter boxes, pet beds, sofas, carpets, and car interiors.

1. Fragrance-Free

A fragrance-free formula considerate of pets and family members sensitive to scents. Can be used with peace of mind in daily life.

Uses 100% plant-derived ingredients as deodorizing agents. Does not contain fragrances, alcohol, or irritants.

2. Uses 100% Plant-Derived Deodorizing Ingredients

Uses 100% plant-derived ingredients as deodorizing agents. Free from fragrances, alcohol, and irritants, making it safe for daily deodorizing care.

Uses 100% plant-derived ingredients as deodorizing agents. Does not contain fragrances, alcohol, or irritants.

3. Suppresses Odor Recurrence for Approximately 2 Weeks

Approaches the cause of odors and suppresses their recurrence.

*The duration of effect varies depending on the usage environment and object.

Can be used for daily deodorizing care in spaces shared with pets such as dogs and cats.

4. Wide Range of Applications

Can be used for deodorizing care in various living spaces shared with pets, including cat litter boxes, dog toilets, pet beds, sofas, curtains, and car interiors.

By fixing the deodorizing components, it suppresses odor recurrence for approximately 2 weeks. *Varies depending on the usage environment.

5. Made in Japan

Manufactured in domestic factories with thorough quality control, it is a product of Japan. We pursue quality that can be used with peace of mind every day.

Difference in Concept from General Deodorizers. WOODEO aims to deodorize by addressing the cause of odors, not by masking them with fragrance.

Highly Rated in Amazon Reviews

Since its launch on June 1, 2026, WOODEO has received strong support from many customers on Amazon.co.jp. As of July 1, 2026, it has an average rating of ★4.7 (out of 5 stars) from 17 global reviews.

Reviews have highly praised its "deodorizing power that doesn't rely on fragrance," "fragrance-free formula that's easy to use for pets," "peace of mind from 100% plant-derived and alcohol-free ingredients," and "versatility for use in various places like sofas and car interiors."

From Amazon Reviews (Excerpts/Summaries)

★★★★★ "Reduces the odor itself without masking it with fragrance"

"I used it around the litter box, and the odor I was concerned about was significantly reduced. It felt like it was suppressing the odor itself, rather than masking it with fragrance like an air freshener."

★★★★★ "Safe to use in rooms with cats because it's fragrance-free"

"I use it for the cat litter box and sofa, and I like that the air in the room remains natural. My pets don't seem to dislike it, so I can use it with peace of mind."

★★★★★ "Peace of mind with 100% plant-derived ingredients"

"I can use it without worry even in places where pets come into direct contact. Because the ingredients are carefully selected, I can use it with peace of mind every day."

★★★★★ "Effective in various places where pets live"

"I use it in various places like fabric products and car interiors. Since no fragrance remains, it's very easy to use in living spaces."

*Reviews posted on Amazon.co.jp have been summarized and excerpted. (As of July 1, 2026) *Some reviews include those from the Amazon Vine program. Ratings and review counts may fluctuate.

100% plant-derived ingredients, fragrance-free, alcohol-free. Made in Japan with manufacturing and quality control at domestic factories.

Product Overview

Product Name: WOODEO Pet Deodorizing Spray

Contents: 100ml, 150ml, 300ml

Compact size convenient for carrying and trial. Standard size easy for daily deodorizing care. Large capacity size for generous use at home.

Selling Price (Tax Included, Free Shipping)

・100ml: ¥1,480

・150ml: ¥2,180

・300ml: ¥3,280

*These are the selling prices on Amazon.co.jp as of July 1, 2026. Prices are subject to change.

Features

・100% Plant-Derived Ingredients

・Fragrance-Free

・Alcohol-Free

・Made in Japan

Uses

Deodorizing cat litter boxes, pet supplies, pet beds, sofas, curtains, car interiors, etc.

Amazon Launch Commemorative Campaign

From July 4, 2026 (Sat) to July 13, 2026 (Mon) 23:59, a 10% OFF coupon will be offered on select WOODEO products on Amazon.co.jp. Campaign details are subject to change. Please check the Amazon sales page for the latest information.

[Sales Page]

WOODEO Amazon Sales Page

Seller's Comment

While there are many scented deodorizers on the market, we aimed to condition odors themselves, rather than masking them with fragrance. WOODEO is a product that supports a comfortable daily life with pets.

Company Overview

Pro-Media Inc. focuses on the planning, development, and sales of its own brand products, as well as operating EC and printing/manufacturing businesses. We aim to provide new value through the planning and development of products that are useful in our customers' lives.

Company Name: Pro-Media Inc. Address: Miyoshiji Bldg. 3F, 1-5-37 Zengenziji-cho, Miyakojima-ku, Osaka, 534-0015

Representative: Masahiro Uesawa, Representative Director Business Activities: Planning, development, and sales of proprietary brand products, EC business, printing and manufacturing business URL: https://promedia.co.jp