Announcement of Business Launch for "Benevita Capital" Aiming for a Society Where Everyone Lives a Good Life (Bene Vita)

Benevita Capital Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Yosuke Mitsuhara; hereinafter "the Company") launched its business on July 3, 2026, as a startup investment and incubation company aiming to realize "a society where everyone lives a good life (Bene Vita)." The Company will invest in and nurture fields that foster people's potential and the future of regions, starting with sports and healthcare, and expanding to education, environment, and regional revitalization. We will also work to establish an "Evergreen Fund" that allows for reinvestment without a time limit, creating value that will be passed on to the future together with those who take on challenges.

Benevita Capital Co., Ltd. Logo

Purpose of Establishment | Towards a Society Where Everyone Lives a Good Life (Bene Vita)

Benevita is Latin for "good life" or "good way of living." We believe that the true purpose of investment is to realize a "good life" that goes beyond corporate growth and investment returns. Especially in an era of great global change, capital is required to foster the potential of people, companies, and regions, and to support challenges for the future. Through investment and incubation, we will nurture the potential of those who take on challenges, and create a future where the accumulation of these challenges leads to affluent lives for people and sustainable local communities.

Investment Mechanism | Challenge of the Evergreen Fund

The Company is challenging itself with an "Evergreen Fund" that enables continuous operation and reinvestment without a time limit. While typical venture capital firms assume investment recovery within a certain period, we believe that a longer time horizon is necessary for the growth of regionally rooted businesses and the improvement of well-being. Therefore, we have adopted a mechanism that allows for continuous and reinvestment to support not only the short-term growth of our portfolio companies but also their long-term value creation and sustainable development. We will practice investment that creates the future together with entrepreneurs.

Investment and Incubation Areas | Starting with Sports and Healthcare, Expanding to Education, Regional Revitalization, and Environment

The Company will invest in and nurture fields that lead to the realization of people's "good lives (Bene Vita)," such as education, environment, and regional revitalization, with sports and healthcare as its core areas. Sports have great potential as a social infrastructure that supports the health of local communities, fosters enriching communities, and creates new industries and employment. Starting with sports and healthcare, the Company will expand co-creation with diverse industries and regions, and contribute to the realization of a sustainable society by building an ecosystem where people, companies, and regions grow together.

Message | Founder and Representative Director, Yosuke Mitsuhara

Representative Director, Yosuke Mitsuhara

Through my business in the medical and healthcare fields, I have worked to support the lives and livelihoods of many people. Benevita Capital is a new challenge to pass on that experience and passion to the next generation. What we aim for is not merely the maximization of investment returns. It is to support the challenges of entrepreneurs, draw out the potential of regions, and realize a society where people can live better lives. We will create new value together with those who have aspirations in fields such as sports, healthcare, education, and regional revitalization, and work to build a society that passes on value to the future.

Director, Kozo Eguchi

Director, Kozo Eguchi

To create an "investment mechanism where capital continuously circulates to those who take on challenges" that will be passed down for the next 100 years. This is my final challenge, which I am dedicating my life to with Mr. Mitsuhara. Through my experience as an entrepreneur who has built businesses and as an investor who has accompanied many challenges, I have become convinced that it is always the people who take on challenges that improve society. We want Benevita Capital to be an entity that stands by new challenges and continues to believe in the strength of challengers when someone 100 years from now is about to take a new step.

Company Overview

Company Name: Benevita Capital Co., Ltd.

Representative: Yosuke Mitsuhara, Representative Director

Established: October 9, 2025

Location: 15F, Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo

Business Activities:

・Investment and incubation business targeting fields that lead to the realization of people's "good lives (Bene Vita)," such as sports, healthcare, education, regional revitalization, and environment.

・Operation of Evergreen Funds

URL: https://www.benevitacapital.co.jp/