Since 2013, Hokuto Corporation has advocated for 'Kinkatsu,' a lifestyle habit aimed at living a healthy life by incorporating mushrooms, known as the 'king of mushroom ingredients,' into daily meals.
In recent years, the Japanese summer has become increasingly taxing on the body due to severe climate changes. By practicing 'Kinkatsu,' which allows for the easy intake of nutrients beneficial for the summer body, Hokuto aims to support everyone in maintaining their health and vitality despite the challenging environment.
Commemorating 10 Years of 'Kinkatsu Day'
'Kinkatsu Day' was established by Hokuto in 2016 to mark the day the term 'Kinkatsu' was first broadcasted in a TV commercial on May 24, 2013. It serves as an opportunity for people to enjoy a healthy daily life using mushrooms. We are grateful to mark its 10th anniversary this year. With rising health consciousness, awareness of 'Kinkatsu' has been growing year by year, becoming a familiar health habit for many.
With the power of mushrooms, we aim for a healthier and more smile-filled daily life. Hokuto remains committed to actively promoting 'Kinkatsu' as a contribution to a healthier society.
'How Many Days Until Kinkatsu Day?' Countdown Campaign
We are holding a countdown campaign on the special page of the Hokuto website from May 1st to May 24th. During this period, 10 winners are selected daily by lottery to receive luxurious prizes.
Health Benefits of 'Kinkatsu'
Mushrooms contain numerous nutrients such as dietary fiber, B vitamins, Vitamin D, potassium, ornithine, GABA, ergothioneine, and beta-glucan. They are expected to have various health and beauty benefits, including intestinal regulation, skin health, muscle/bone support, brain function support, immune system maintenance, sleep support, metabolic maintenance, and diet aid. They are especially useful for managing physical conditions in summer, such as loss of appetite, fatigue, lassitude, sleep deprivation, and damage from UV rays.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン