POLO BCS to Host Official 'POLO BCS Cup' in the UK, the Home of Polo

Polo BCS Co., Ltd. (Headquarters: Chuo-ku, Osaka; President: Yoichi Takai), which develops the 'POLO BRITISH COUNTRY SPIRIT (POLO BCS)' brand, will hold the 'POLO BCS Anglo Japanese Friendship Trophy' at the historic HAM POLO CLUB in Richmond, UK.

This tournament aims to share the appeal of polo directly from the field while serving as an opportunity for cultural exchange between Japan and the UK. Through the actual competition and the venue, the company will convey the 'For the good life' philosophy upheld by POLO BCS.

[Background] This tournament is an initiative aimed at sharing the charm of polo from the competition site and allowing Japanese people to experience the British culture, aesthetics, and lifestyle that lie behind the sport.

As the holder of the POLO trademark for apparel in Japan, POLO BCS manages licensing while also playing a role in spreading the appeal of the polo sport behind the name. While there are many brands with 'POLO' in their names, few in Japan communicate while maintaining contact with the actual sport or its cultural context. Through this event in the UK, POLO BCS will continue to share the true charm and worldview of polo culture, going beyond just the brand name.

[Event Details] ■ Polo Exhibition Match: Featuring top players, participants can experience the speed and strategy of the sport. During halftime, the traditional spectator-participation event 'divot stomping' will be held.

[Event Overview] ■ Event Name: POLO BCS Anglo Japanese Friendship Trophy ■ Date: June 7, 2026 ■ Venue: HAM POLO CLUB, London ■ Organizer: Polo BCS Co., Ltd.